Top Headlines
The Stories We Need to Tell: How Red Rocks Credit Union Makes Storytelling Intentional
Credit unions have a story to tell. The challenge, according to Darius Wise, President and CEO of Red Rocks Credit Union, is that the industry hasn’t always been very good at telling it.
Working Together for Greater Impact: GoWest Awards 2026 Cooperation in Action Finalists
The Cooperation in Action award recognizes two or more credit unions, credit union communities, or professionals from separate credit unions collaborating to create a bigger impact.
Stay Connected: What’s Ahead for Small Credit Unions
This fall, GoWest has even more opportunities for small credit unions to connect, learn and access resources designed to help them succeed.
The Power of Peer Connection at Executives@Coeur d’Alene
Credit union leaders from across the GoWest region gathered in Coeur d’Alene on Aug. 4-6 for Executives@Coeur d’Alene, GoWest’s premier executive conference.
A Sustainable Strategy for Acquisition Growth
Achieving sustainable growth depends on a strategic, data-driven approach to member acquisition.
Meet Piper: This Year’s CU4Kids Champion Child
This year, attendees will have the opportunity to meet Piper, the 2026 Champion Child, and hear their family’s remarkable story during the Moonlight & Miracles CU4Kids Benefit Auction on Thursday, Oct. 8 in Denver.
MAXX 2026 Agenda Is Live: Explore What’s Ahead
Built with today’s credit union opportunities and challenges in mind, the MAXX agenda delivers a mix of thought-provoking mainstage presentations, practical breakout sessions, interactive discussions, and ideas attendees can take straight back to their organizations.
Changing Lives, Strengthening Communities: GoWest Awards 2026 Community Impact Finalists
The Community Impact award honors a credit union that has embraced social responsibility through lending programs, charitable giving, multicultural services, or other initiatives that improve financial well-being in the communities they serve.
Idaho Credit Unions Launch New No-Down-Payment Mortgage Program for First-Time Homebuyers
A new collaborative effort to expand homeownership opportunities across East Idaho officially launched, bringing together four credit unions, the GoWest Foundation, housing and community leaders, and elected officials to celebrate the launch of East Idaho Welcome Home.
Putting Employees at the Heart of Success: GoWest Awards 2026 Employee Experience Finalists
The Employee experience award celebrates credit unions that are building strong internal cultures through intentional professional development, supportive environments, and meaningful career growth opportunities.
Western Credit Union Management School’s 2026 Graduates Poised to Make a Lasting Impact
The “Psi” class of 2026 had 137 graduates, including 49 from the GoWest region, who took part in the three-year program that is designed to transform students into passionate, strategic credit union leaders through rigorous collegiate-level head and heart education.
Learning Opportunities in September to Build Your Expertise in Compliance, Advocacy, and Community Impact
From BSA compliance and advocacy to community development, September brings valuable opportunities to learn, connect, and lead.
You Have Personalized Your Outreach. You Have Seen the Results. You Are Not Done.
Segmented campaigns are built to reach the right person. Most institutions have never asked what happens when that person gets to the website.
Resources and Support as Wildfires Impact the West
We understand the gravity of the challenges facing communities across the GoWest region, and we’re here to help with resources, information and support as you respond and recover.
Who Will Be Taking the Stage This Year? Meet the 2026 GoWest Awards Finalists
We are proud to announce the finalists for the 2026 GoWest Awards, honoring credit unions across the region whose innovation, leadership, and commitment to People Helping People continue to strengthen our Movement.
Your Invitation to Connect: Credit Union Community Events in August & September Across the Region
Credit union communities gatherings offer a chance to meet like‑minded peers, share ideas, and strengthen the relationships that fuel the Credit Union Movement.
New GoWest Solutions Partnership With Rippleshot Helps Credit Unions Stay Ahead of Fraud
GoWest Solutions has partnered with Rippleshot to give credit unions access to innovative, proactive tools designed to identify potential fraud and help prevent losses before they occur.
Learn, Engage, Advocate: Join Advocacy 101 Training on Aug. 12-13
Join GoWest Credit Union Association on Aug. 12-13 for a free, two-part virtual Advocacy 101 training designed to help credit union professionals strengthen their advocacy skills and better understand how their credit union’s story can drive meaningful change.
The Conversations Behind Effective Governance: Upcoming Roundtables for Board Chairs and Board Liaisons
This August, GoWest is bringing credit union board leaders together for two interactive virtual roundtables designed to foster peer learning, collaboration, and fresh perspectives on today’s governance challenges and opportunities.
How to Evaluate AI Vendors for Your Credit Union
This is a guide to evaluating AI vendors the way you would evaluate any other piece of critical infrastructure for your institution.
Three Credit Unions Launch Collaborative Mortgage Pilot in Oregon and Southwest Washington with Support from GoWest Foundation
A new mortgage lending pilot from Oregon-based credit unions aims to make homeownership more accessible for households across Oregon and Southwest Washington by removing some of the barriers that often prevent qualified borrowers from purchasing a home.