Climb Credit Union Takes Home 10 Awards at the 2025 MAC Awards

Posted by Alyse Knudsen on November 12, 2025

Climb Credit Union earned top honors at the 2025 Marketing Association of Credit Unions (MAC) Awards, taking home ten awards at the annual ceremony held Oct. 29 in Fort Lauderdale, Fla. The MAC Awards celebrate the best of credit union marketing nationwide, recognizing creativity, strategy, and measurable impact.

In addition to multiple category wins, Climb was named one of four finalists for the MACQUEE Award, which recognizes the most outstanding marketing achievement across all asset sizes. Climb was the only finalist under $1 billion in assets.

Climb received awards across a variety of categories, including rebrand, video storytelling, website design, email automation, and employee engagement, each a reflection of the credit union’s ongoing commitment to building meaningful member relationships and elevating the credit union movement through creativity and purpose-driven communication.

Climb CU received the following awards:

• MACQUEE Award Finalist
• Rebrand (Gold) | Climb CU Brand
• Website Transformation (Gold) | Climbcu.org
• Culture and Internal Campaign (Gold) | Brand Reveal Event
• Product Development (Gold) | Peak Savings Account
• Multi-Channel Campaign (Gold) | Brand Awareness
• Non-Commercial Video (Gold) | Brand Story Video
• Marketing Automation (Gold) | Indirect Member Onboarding Series
• Branch and Point-of-Sale Merchandising (Silver) | Various
• Logo (Bronze) | Climb CU Logo

These accolades follow Climb’s strong showing earlier this year at the America’s Credit Unions Diamond Awards, where the rebrand earned seven top honors, including multiple “Category’s Best” distinctions. The continued recognition from both national competitions highlights the sustained success of Climb’s rebranding initiative and its fresh, human-centered approach to marketing.

“We’re incredibly proud to be recognized among the nation’s most innovative credit unions,” said Carrie Langgard, President and CEO at Climb Credit Union. “Being honored across so many categories, and as a finalist for the MACQUEE, shows the impact of our team’s creativity, strategy, and heart.”

Many of Climb’s winning initiatives were made possible through collaboration with strategic partners, including Strum Agency, Finien, and LKCS, whose expertise helped bring the brand’s vision and mission to life.

Posted in Colorado, Regional Member News, Top Headlines.