On Your Way to MAXX: The Why & The How

Posted by Alyse Knudsen on August 1, 2024

If you’ve attended MAXX in the past, you already know about the amazing experience you’re sure to have this October in Denver. But if this is your first year, you may have some questions about what you’re going to learn, who you’re going to meet, and what you’re going to go away with.  

“Words cannot capture how inspired I felt to attend MAXX for the first time,” shared Katy Wagnon, GoWest’s SVP of Marketing and Communications. “I had heard about MAXX through my credit union peers, but stepping into my new role with GoWest last year gave me a front-row seat to both the passion for planning this event and the experience itself.” 

Here are some of the key details about MAXX 2024 to help you get ready for an amazing experience: 

• More than 40 breakout sessions to choose from featuring relevant, interesting, and fun topics by industry leaders 

• More than 150 vendors and sponsors at the Solutions Trade Show and the “Vendor Crawl” game where you can win cash and gift cards when you use the official MAXX event app 

• Tons of opportunities to meet and mingle with colleagues from across the region during receptions, breakfasts, lunches, and special events 

Learn What It Means to Be an Advocate

Attending MAXX is crucial for credit union leaders and staff who are dedicated to advocacy and political engagement. Many in our community may not fully realize the impact they can have on legislators and policymakers.  

“MAXX provides the unique opportunity to gain essential knowledge and skills to effectively communicate our needs and priorities,” explained Chris Kemm, GoWest’s AVP of Political Engagement. “Through targeted workshops, expert panels, and networking with peers who share similar challenges and goals, attendees will leave equipped with the tools and confidence to influence legislative decisions that affect our industry and the members we serve. Engaging in these activities at MAXX not only strengthens our collective voice but also ensures that we continue to advocate effectively for the financial well-being of our communities.” 

It’s a Game Changer for Small Credit Unions

“MAXX is a game changer for small credit unions, especially given how challenging it can be to take time away from your daily operations,” said Paige Beffort, Manager of Credit Union Development at GoWest.  

The Small Credit Union Roundtable on Sunday, Oct. 13, is designed to make every minute count. “We’ll cover crucial topics like upgrading your digital presence with insights from Your Marketing Co. and go deep into discussions about the latest industry trends and challenges,” Beffort shared. “We know your time is precious, so we’ve crafted this session to provide actionable takeaways and valuable connections, to help you make the most of your time away.” 

Cooperation and Collaboration at Its Finest

“The cooperative spirit is palpable from the awards ceremony and stories of our credit unions’ impact on their members and communities to raising money and support for Children’s Miracle Network hospitals,” Wagnon said. “I have been inspired since the last MAXX and am eagerly looking forward to the inspiration awaiting this October as we host our first-ever MAXX experience in Denver.” 

No matter what your position is at your credit union or how long you’ve been in the industry, MAXX 2024 has something for you! 

Register today and get ready for an unforgettable experience in Denver! 

Posted in MAXX.