Home » On The Go »

A Legacy of Advocacy: TruWest Credit Union Board Marks 32 Years of 100% PAC Participation

Posted by on January 7, 2026

TruWest's Board of Directors at ACU GAC

Across generations of directors, the TruWest Credit Union Board has remained aligned around one simple truth: when credit unions show up together, our voice carries weight.

In a remarkable demonstration of that legacy, TruWest marked 32 straight years of 100% Board participation in Political Action Committee (PAC) contributions as of December 2025.

Thirty-two consecutive years of 100% Board participation is not accidental — it is the result of intentional leadership, shared values, and a deep understanding that advocacy is not optional, but essential to protecting the credit union mission.

“What makes our Board’s commitment so special is its consistency. Year after year, across generations of directors, they’ve shown up, contributed, and used their voices to advocate for our members and employees,” said Chris Kearney, President and CEO of TruWest. “That level of alignment and shared purpose is rare; and it’s a defining strength of TruWest.”

PAC participation is more than a contribution; it is a commitment to being present at the table where decisions are made. In an environment shaped by constant regulatory change and rapid innovation, this sustained advocacy protects the ability to serve members today — and safeguards their financial futures tomorrow.

“What sets TruWest apart is the consistency and continuity of commitment,” said Chris Kemm, AVP of Political Engagement at GoWest. “That alignment — year after year — strengthens not only TruWest, but the entire credit union movement. TruWest’s leadership ensures policymakers understand the real-world impact credit unions have on members, families, and communities.”

To learn more about PAC contributions and their impact on credit union advocacy in the GoWest region, please visit GoWest’s Advocacy Resource Center and click “Toolbox.”

Posted in Advocacy, Arizona, Board of Directors, Leadership, Regional Member News, Top Headlines.

Jan21

Idaho CU Day at the Capitol

Our collective advocacy priority will be to showcase the impact Idaho credit unions are making across the state, while increasing our connection and relationship with our elected leaders at the Idaho Capitol.
Jan23

Monthly Small Credit Union Roundtable

This monthly roundtable create space for small credit union leaders to connect with peers, share best practices, celebrate wins, and engage in open dialogue with GoWest around the priorities and challenges facing small credit unions. 
Jan28

Washington CU Day at the Capitol

Our collective advocacy priority will be to showcase the impact Washington credit unions are making across the state, while increasing our connection and relationship with our elected leaders at the Washington Capitol.  
Feb5

Colorado CU Day at the Capitol

Our collective advocacy priority will be to showcase the impact Colorado credit unions are making across the state, while increasing our connection and relationship with our elected leaders at the Colorado Capitol.