Leadership
The Stories We Need to Tell: How Red Rocks Credit Union Makes Storytelling Intentional
Credit unions have a story to tell. The challenge, according to Darius Wise, President and CEO of Red Rocks Credit Union, is that the industry hasn’t always been very good at telling it.
The Power of Peer Connection at Executives@Coeur d’Alene
Credit union leaders from across the GoWest region gathered in Coeur d’Alene on Aug. 4-6 for Executives@Coeur d’Alene, GoWest’s premier executive conference.
SunWest Credit Union Welcomes Tricia Cordova as Chief Lending Officer
Tricia Cordova has joined SunWest Credit Union as Chief Lending Officer, bringing a wealth of lending experience and over 10 years of leadership experience to the role.
Western Credit Union Management School’s 2026 Graduates Poised to Make a Lasting Impact
The “Psi” class of 2026 had 137 graduates, including 49 from the GoWest region, who took part in the three-year program that is designed to transform students into passionate, strategic credit union leaders through rigorous collegiate-level head and heart education.
Elevations Credit Union Names Deron Streitenberger as its Chief Information Officer
Bringing decades of leadership experience in technology, operations, cybersecurity, and digital transformation to the organization, Deron Streitenberger has been appointed Chief Information Officer at Elevations Credit Union.
Matthew Figueroa Joins Sound Credit Union as Executive Vice President, Chief Financial & Risk Officer
Matthew Figueroa joins Sound’s executive leadership team with nearly 14 years of experience in the credit union and financial services industries.
Elevations Credit Union Promotes Veronica Riojas to Chief Retail Officer
Elevations Credit Union has promoted Veronica Riojas to Chief Retail Officer, where she will lead all retail functions, including branches, the contact center, digital banking, and wealth management.
Sonya Watkins Joins Credit Union West as Chief Retail Officer
As Chief Retail Officer, Sonya Watkins will help guide the organization’s operations while advancing its commitment to employees, members, and the communities it serves.
Who Will Be Taking the Stage This Year? Meet the 2026 GoWest Awards Finalists
We are proud to announce the finalists for the 2026 GoWest Awards, honoring credit unions across the region whose innovation, leadership, and commitment to People Helping People continue to strengthen our Movement.
The Conversations Behind Effective Governance: Upcoming Roundtables for Board Chairs and Board Liaisons
This August, GoWest is bringing credit union board leaders together for two interactive virtual roundtables designed to foster peer learning, collaboration, and fresh perspectives on today’s governance challenges and opportunities.
Desert Financial Credit Union Announces Kevin Martin as New Executive Vice President
Desert Financial Credit Union has named Kevin Martin as its new Executive Vice President, bringing deep experience in credit union leadership, strategic planning, and member experience to the organization.
Dialogue. Collaboration. Action. CEO Co-Lab Returns to Phoenix This January
CEO Co-Lab is designed exclusively for credit union CEOs who are looking to start the new year with fresh perspectives, meaningful connections, and practical ideas they can put into action. Early registration pricing ends Aug. 31.
Cory Bartheld Joins Numerica Credit Union as New CFO
Numerica Credit Union has welcomed Cory Bartheld to the credit union as as its new Chief Financial Officer.
GoWest Credit Unions Featured on Forbes’ 2026 Best-In-State List
This year’s recognition highlights what credit unions across the GoWest region strive to deliver every day: exceptional service rooted in strong community relationships.
Victor Melnik Hired as Numerica Credit Union’s VP of Retail Experience
Victor Melnik will focus on leading member experience, team development, business growth, and community engagement.
GoWest Board of Directors Spotlight: Carol Roby, Mohave Community Federal Credit Union President & CEO
Carol Roby’s journey — from part-time teller to leading the organization — is one she hopes inspires employees to see not just a job, but a career.
NW Plus Credit Union’s Leadership Promotions Reflect Commitment to Member Service, Innovation, and Growth
NW Plus Credit Union has appointed three accomplished leaders to executive positions within the credit union, recognizing decades of combined experience, a deep commitment to member service, and a shared vision for the future of the credit union.
Eight GoWest Region Credit Union Leaders Earn CUDE Designation
The National Credit Union Foundation (the Foundation) has named 52 leaders from across the United States as the next Credit […]
Desert Financial Credit Union Names Jamie Britton as New Chief Financial Officer
Bringing more than 25 years of experience in financial leadership to Desert Financial Credit Union, Jamie Britton has been named the credit union’s new Chief Financial Officer.
GoWest Board of Directors Spotlight: Jennifer Kutcher, WECU President & CEO
The Credit Union Movement has never been just about financial services for Jennifer Kutcher, President and CEO of WECU. It’s always been about creating opportunities, strengthening communities, and being part of something bigger than herself.
Meet the YP Leads Mentors Shaping the Next Generation of Credit Union Leaders
Several of this year’s YP Leads mentors have experienced the program firsthand as former YP Leads, while others bring years of leadership experience and a passion for developing emerging professionals.