Home » Advocacy On The Move »

GoWest Complements Fall Hike with Credit Union Visibility in The Hill

Posted by on September 15, 2025

As 42 credit union advocates joined the GoWest team on Capitol Hill last week to meet with members of our Congressional delegation, the Association leveraged advertising in The Hill to elevate the credit union voice and the impact credit unions have in their communities.

“We’re leaning into stronger, clearer, and more compelling messaging, grounded in real data, that reflects credit unions’ values and shows the strength of their business model in today’s market,” said Katy Wagnon, SVP, marketing and communications for GoWest, about the ads in the Hill. “This message showcases how credit unions are collaboratively and uniquely leaning in, as not-for-profit cooperatives, to support their members and communities. Housing is a critical topic in Congress and credit unions want to be at the table, partnering on innovative solutions to address housing challenges so they can continue to serve consumers across constituencies.”

This effort brings light to how GoWest advocates showed up with data-informed, humanized and impactful proof.

“As credit unions advocated on the ground in D.C., this was a great supporting piece to spur and emphasize conversations about the positive impact of credit unions,” Wagnon added.

Posted in Advocacy on the Move, Federal Advocacy.

Oct29

Commercial Services Council; Session Three

This session connects commercial lending and business service leaders to discuss treasury services, business lending programs, and strategies to strengthen relationships with small business and commercial clients.
Oct30

Compliance Council; Session Three

The Council provides opportunities to meet with counterparts from other credit unions, discuss upcoming regulatory changes, and devise strategies to implement them. Members benefit from the collective intelligence of compliance peers, all working to create best practices for credit unions.
Nov3

Q4 CDFI Roundtable

A place to connect with other CDFIs, learn what credit unions are doing in their communities, stay current on updates and relevant changes, and discover how GoWest can support you on your CDFI journey.
Nov4

Collectors Council; Session Three

This session provides an opportunity to share challenges and successes with collection and recovery peers, ask questions and learn from each other, as well as gain insights from outside legal and industry experts. The demand to keep delinquencies low and recoveries high is challenging for any professional in this field.