Ent Credit Union Announces Amy Nigrelli as New Chief Marketing Officer and Chris Chippindale’s Promotion to Chief Experience Officer

Posted by Alyse Knudsen on September 18, 2024

Ent Credit Union announced on Sept. 9 the appointment of Amy Nigrelli as its new Chief Marketing Officer and Chris Chippindale as Chief Experience Officer. Both Nigrelli and Chippindale are based at Ent’s headquarters in Colorado Springs, Colo. 

Nigrelli brings nearly 20 years of experience as an insights-driven marketing leader and will serve as a member of Ent’s leadership team. “Bringing in new talent and leadership, alongside promoting from within, is a testament to our commitment to growth and innovation at Ent Credit Union,” said Chad Graves, CEO, Ent Credit Union. “We are honored to continue building a team that not only understands our vision but is also passionate about driving us forward and enhancing the experience for our members.” 

Nigrelli previously served as CMO at New Mexico’s largest credit union. From 2011-2020, she held various leadership roles with the Credit Union National Association (now America’s Credit Unions). She has vast experience building strategies for brand, product marketing, community impact and optimizing operations. A human-centered leader, Nigrelli says she’s excited to dive in and continue the growth and expansion success the marketing team has enabled. 

“Joining Ent is more than a career move – it’s a dream opportunity to be part of an institution that truly sets the standard for excellence among credit unions and steps up for members and the community in big ways,” said Nigrelli. “Ent has a well-earned reputation for going above and beyond to support its members and uplift the communities it serves. I am deeply honored and excited to work alongside such a dedicated and talented team. My family and I have loved spending time in this beautiful state, and we are looking forward to exploring and making Colorado our new home.” 

Ent is also pleased to announce that Chris Chippindale has been promoted from Senior Vice President, Northern Operations, to Chief Experience Officer. In this expanded role, Chippindale, who has extensive experience at Ent and other major financial institutions, will continue to drive Ent’s strategy towards becoming a world-class service organization. He will oversee key member experience divisions, including electronic banking, experience design and digital product. His leadership style is defined by a deep commitment to his teams, guiding them with passion and grace. 

“With all the amazing things going on at Ent right now, including our new partnership with the Denver Broncos, I am honored to step into this role at such a transformative time for the organization,” said Chippindale. “I look forward to playing my part in driving Ent’s momentum forward, ensuring we continue to deliver exceptional value to our members and the communities we serve.” 

Posted in Colorado, Leadership, Regional Member News.