Begin Your Advocacy Journey – Advocacy 101 Training Begins in August

Posted by Alyse Knudsen on July 17, 2024

Join GoWest Credit Union Association on Aug. 13-14 for a complimentary, two-part virtual Advocacy Training workshop, where participants will learn how the impact stories created at your credit union and Advocacy go hand in hand. This program will help credit union professionals at all levels hone their advocacy skills and deepen their understanding of the Credit Union Movement. 

During this two-part virtual workshop, attendees will delve into what it means to be a credit union advocate while receiving the tools and training needed to maximize their impact through a personal and credit union-specific engagement strategy. The GoWest advocacy team, led by Chris Kemm, VP, Political Affairs, and Jordan Beyer, AVP, Grassroots Advocacy, will lead discussions about the many ways to engage in credit union advocacy and the best practices for doing so. Guest speakers will provide valuable insight into creating impactful messaging on the Credit Union Difference to different audiences, as well as demystify the ideas of lobbying and advocacy.

“Learning how to advocate for credit unions and message the Credit Union Difference effectively is essential to ensuring credit unions continue to serve their members well into the future,” explained Beyer. “Advocacy 101 helps set the stage by allowing you to harness the power of your credit union story and learn more about GoWest’s approach to advocacy.”

Why attend? 

This is an opportunity to learn new advocacy techniques directly from GoWest legislative affairs experts. Participants will sharpen their credit union advocacy message and develop an even deeper advocacy network by connecting with other passionate credit union advocates. 

Skills you will enhance 

• Develop a greater understanding of the ways to engage in credit union advocacy at the local, state, and federal levels 

• Create a personal and credit union advocacy 

• Learn the basics of how to communicate with elected officials and articulate the Credit Union Difference to move the needle on credit union legislation

Who Should Attend?

This free program is intended for anyone who has an interest in honing their advocacy skill. Member service representatives to CEOs are encouraged to participate. If you have a passion for advocacy — talking with elected officials and others about the Credit Union Movement — then this program is a great fit for you.

Schedule

Tuesday, Aug. 13 – There are three time slots to choose from on Day 1. Choose one only:

• Option 1: 9 a.m.–10:30 a.m. PT | 10 a.m.–11:30 a.m. MT

• Option 2: 11 a.m.-12:30 p.m. PT | 12 p.m.–1:30 p.m. MT

• Option 3: 2 p.m.–3:30 p.m. PT | 3 p.m.–4:30 p.m. MT

Wednesday, Aug. 14 – Participants will come together for a single session on Day 2:

• 10 a.m. – 12 p.m. PT | 11 a.m. – 1 p.m. MT

Advocacy participation and engagement across credit union roles are key to helping credit unions make a positive impact in their communities. Advocacy 101 is the perfect place for you to begin your journey. Click HERE to register.

Advocacy 201 

“Advocacy 201 takes us into the details of the several programs and strategies GoWest uses to move the needle on issues important to credit unions,” Beyer further explained. “These trainings are for anyone but especially helpful for folks just getting started in their advocacy journey.” 

If you have already attended Advocacy 101 Trainings, click HERE for details on GoWest’s Advocacy 201 Session coming in September. 

Posted in Advocacy, Events, Thought Leadership, Top Headlines.