AEA Federal Credit Union Changes Name and Brand

AEA Federal Credit Union, based in Yuma, Arizona, recently announced it will change its name to Avenir Financial, effective Jan. 16. The credit union serves over 33,000 members and serves both Yuma and La Paz counties.

“After a detailed strategic process and deep consideration, we came to the decision to undergo a name change. We are optimistic that this name will help us grow in the communities we know and love and allow our existing and new members to reach their financial goals,” said AEA Federal Credit Union’s CEO Adele Sandberg in a release.

“With the addition of the San Luis branch in 2023 we are well represented in Yuma County and are looking to expand into other underserved areas.  The definition of Avenir includes “the future, promise, and bring together” and I believe that’s at the heart of what we do,” said Sandberg.

In an online news post, the credit union said, “The new name reflects our longstanding passion for helping each of our members meet and exceed their financial goals. It reflects our deep roots in the communities we serve. It is also optimistic and actively reaching for the future, just like we are.

As Avenir Financial, we are committed to uplifting families toward their American dream – the ideal by which equality of opportunity is available to anyone, allowing the highest aspirations and goals to be achieved. We remain focused on building relationships because people are at the heart of everything we do. We will continue to be curious so we can learn and uncover opportunities that make lasting impacts on our members’ lives and the communities we serve. We are honored to be your financial institution.”

Posted in Arizona, Regional Member News.