BECU Welcomes Jason Rudman as Chief Member and Digital Experience Officer
November 16, 2023
BECU, based in Seattle, Washington, recently announced it has appointed Jason Rudman as executive vice president and chief member and digital experience officer.
In his role, Rudman will oversee BECU’s member journey across all channels, including its neighborhood financial centers, contact centers, ATMs, and digital, working to deliver a cohesive experience across all member touchpoints. He will also lead marketing and communications.
“Jason brings deep insight and leadership to BECU that will help us increase our members’ financial well-being and ensure we’re meeting their needs and expectations,” said Beverly Anderson, BECU’s president and chief executive officer. “His blend of strategic thought leadership, tactical execution skills, and results-oriented approach will serve our members well as they navigate their unique financial journeys from access, to health, to prosperity, to freedom.”
Rudman joins BECU with more than 20 years of financial services experience, including senior roles at USAA, KeyBank, and American Express. Most recently, he served as chief customer officer at Finance of America, where he led the strategy and teams focused on digital experience, marketing, brand, product development, and strategic transformation.
Beyond the office, Rudman is passionate about giving back to his community. He currently serves as a member of the board of directors of NeighborShare, an organization that partners with local nonprofits to identify pivotal needs that would otherwise go unmet. Rudman also co-founded the Alvin O. McCray and Jason M. Rudman Community College Scholarship in partnership with Point Foundation, the nation’s largest LGBTQ scholarship-granting nonprofit that helps provide deserving college-bound students access to higher education.