Welcome to GoWest Credit Union Association
July 3, 2022
The time has come!
Last Thursday, the merger between the Mountain West and Northwest credit union associations became official. The combined organization serves more than 300 credit unions and their 16.5 million consumer members across Arizona, Colorado, Idaho, Oregon, Washington, and Wyoming
Today, your NEW association is thrilled to unveil its name, logo, and brand, as well as the newly merged foundation and service corporation.
GoWest Credit Union Association | GoWest Foundation | GoWest Solutions
“What’s in a Name?”
At GoWest, we champion YOU — the bold, innovative, and forward-thinking credit unions of the West.
Reminiscent of the early pioneers of our nation and the Credit Union Movement, you boldly forge ahead into unchartered territory, igniting new ideas and strategies to evolve and elevate financial services. Your people-first commitment drives your mission to deliver purposeful, long-lasting, and hyper-local solutions that enrich your communities while improving members’ financial lives.
“The GoWest brand is a true representation of the collaboration, commitment, and innovative nature of the credit unions we serve,” said President and CEO, Troy Stang. “They are steadfast in their passion to serve the evolving needs of their members, and GoWest embodies that mindset.”
When developing the new brand identities, extensive research was conducted and included gathering feedback and insights from credit union leaders in all six states, policymakers, regulators, and staff into the association’s value proposition.
“Our new logo connects us to our western heritage by forming an abstract mountain and sun while the clean, fluid lines indicate a path, which speaks to the journey our member credit unions take with us,” said Senior Vice President of Marketing, Communications, and Events, Danielle Sittu. “The tagline – Go Forward. Go Together. – is very powerful, clean, and simple. We are an association of cooperatives, and this is how we roll.”
Learn more about how the GoWest brand was developed in this brand story one-sheet.
A New Path Forward
As your new association, we’re committed to providing the thought-leadership, resources, relationships, products, and services you need to best serve members and take the Credit Union Movement to new heights.
Our GoWest landing page enables you to access the plentiful resources and information offered by the former Mountain West and Northwest associations until a new world-class website launches in January 2023. At GoWestAssociation.org, you’ll find more details about our name and brand, a staff directory, answers to frequently asked questions, and more.
Just like when this message landed in your inbox, you can expect to hear from GoWest frequently on the latest updates within the regional Credit Union Movement.
Each week, your new On the Go newsletter will include advocacy updates; information about upcoming events, programs, and professional development opportunities; timely articles featuring world-class technology partners and business solutions; regional credit union news, and more. You’ll also receive just-in-time emails informing you of upcoming events and programs, advocacy updates, urgent industry or association news, and more.
GoWest wants to know about all the amazing things you are doing for your members and communities, so we can help amplify the reach of that valuable work. You’re encouraged to connect, follow, and engage with us on Facebook, Twitter, and LinkedIn!
We’re excited and honored to walk this new journey with you. Together, we will elevate the collective credit union voice and fiercely advocate for an environment where more consumers can choose, and do choose, credit unions as their preferred financial partner.