Top Headlines

Transform Lives with Every Donation: Join the CU4Kids Diamond Roundup Auction and Make a Difference for Children!
The CU4Kids Diamond Roundup Benefit Auction is just a month away! No matter If you are joining us on Tuesday, Oct. 15 or if you’re hunkered down at home, there are lots of ways to get in on the fundraising action for the Children’s Miracle Network Hospitals.

NCUA Awards Over $3.5 Million in Community Development Revolving Loan Fund Grants
The National Credit Union Administration (NCUA) announced awards of more than $3.5 million in Community Development Revolving Loan Fund grants to 135 low-income-designated credit unions, including six in the GoWest region.

Near- and Non-Prime Consumers Continue to Face Barriers in the New and Used Vehicle Markets
Although the automotive market shows signs of stabilizing, near- and non-prime consumers remain challenged in the used vehicle market. Lenders must be equipped to serve them.

Mid Oregon Credit Union Installs RightHear to Improve Access for Blind and Low Vision Visitors
Mid Oregon Credit Union recently announced a pioneering step towards enhanced access to its facilities with the installation of the RightHear Accessibility system at all seven branch locations, making them fully accessible to people who are blind and visually impaired.

CU West CARES Charitable Foundation Donates Over $8,000 to StreetLightUSA
The CU West CARES Charitable Foundation and Credit Union West employees donated $8,120.32 to StreetLightUSA, an Ariz.-based nonprofit organization that helps victims of human trafficking.

GoWest 2024 Awards: Cooperation in Action Finalists Embody the Spirit of Collaboration
This week, we are highlighting the finalists in the Cooperation in Action category. This award recognizes two or more credit unions, a CU Community or CU Communities, or credit union professionals from separate credit unions, working together in the spirit of cooperation and collaboration, which results in a much greater impact.

Harnessing AI and EI to Boost Credit Union Efficiency and Member Experiences
Credit unions, like people, have varying strengths in different kinds of intelligences. Traditionally, the credit union creed of people helping people gave the industry strong roots in Emotional Intelligence (EI). With modern applications of Artificial Intelligence (AI) strengthening service and efficiency, there is a lot to be gained

October 17 is International Credit Union Day – Time to Educate, Participate & Celebrate!
Thursday, Oct. 17 marks the 76th annual International Credit Union Day, which celebrates the spirit of the global credit union movement. The day is recognized to reflect upon the credit union movement’s history, promote its achievements, recognize hard work, and share member experiences.

Elevations Credit Union Teams Up With Coach Deion “Prime” Sanders to Support Financial Wellness for Student-Athletes’ Families
Elevations Credit Union, in collaboration with Coach Deion “Prime” Sanders and the 5430 Alliance, is proud to announce a special initiative to establish accounts to create a financial foundation for the young families of seven student-athletes.

GoWest 2024 Awards: Community Impact Finalists Go Above and Beyond to Meet the Needs of Their Communities
This week, we are highlighting the finalists in the Community Impact category. This award recognizes a credit union that has demonstrated the value of its unique structure through a comprehensive approach to social responsibility and community impact throughout its institution.

Credit Union West Enhances Their CU West Cares Charitable Foundation
Credit Union West, headquartered in Arizona, is proud to announce the latest enhancements to their CU West CARES Charitable Foundation including a new mission statement that reflects its expanded reach, updated giving pillars, a revamped website for information and grant requests, and an online donation platform.

Gesa Credit Union Provides Local School Districts with More Than $380,000 to Support Education Programs
Gesa Credit Union is proud to announce that it is awarding more than $380,000 to partner school districts across Washington through its Affinity Debit Card Program, marking the program’s largest annual contribution to date.

Desert Financial Named Official Banking Partner of Northern Arizona University Athletics
Desert Financial Credit Union recently announced its partnership with Northern Arizona University (NAU) in Flagstaff, Ariz., as the official banking partner of NAU Athletics and the NAU Alumni Association.

GoWest 2024 Awards: Member Program Finalists Create Value For Their Communities
This year’s GoWest Awards include both credit union program and individual categories: Employee Experience, Member Program, Community Impact, Cooperation in […]

Credit Unions Gather in Portland to Learn About Inclusiv’s $1.87 Billion Green Lending Program
GoWest was the first stop on a tour from Inclusiv to spread the word about ways that credit unions can access grant funding through the $1.87 billion grant award they recently received through the EPA’s Greenhouse Gas Reduction Fund (GGRF).

AI for Growth: Unleashing Data to Personalize, Predict, and Profit
AI is a game-changer, and its transformational impact on the banking sector cannot be overstated. A session presented by Claritas Chief AI Officer Rex Briggs at the 2024 Financial Brand Forum will demystify the intricacies of AI, as you explore the groundbreaking technologies and latest innovations in artificial intelligence that are completely reshaping the future of banking.

Up Your Advocacy Game with GoWest’s Advocacy 201 Training
On Sept. 4, join us for a free, virtual Advocacy Training workshop designed to help seasoned advocates take their previous advocacy training experience and turn it into practical legislative outreach.

BSA Officer Training: A Not-to-Be Missed In-Person OR Virtual Event
GoWest’s Bank Secrecy Act/Anti-Money Laundering Rules Update, on Sept. 12 from 9 a.m.-4 p.m. MT (8 a.m.-3 p.m. PT), is designed to provide BSA officers, credit union compliance officers, and CEOs/managers with important information, updates, and best practices related to the Bank Secrecy Act and other anti-money laundering rules and regulations.

Dive Deep in the Desert at the 2025 CEO Co-Lab
GoWest’s CEO Co-Lab has quickly become a “can’t miss” event among the region’s most forward-thinking and innovative CEOs. GoWest’s inaugural CEO-exclusive gathering in 2024 featured industry leaders, deep-dive collaboration roundtables, and plenty of networking – and the 2025 event promises to be even better!

GoWest 2024 Awards: Employee Experience Finalists Find Meaningful Ways to Foster Engagement
With a record number of nominations submitted for the eight award categories for the GoWest Awards at MAXX 2024, the Recognition Advisory Group had their work cut out for them as they evaluated the many outstanding submissions received. Learn about the finalists in the Employee Experience category.

Industrial Credit Union Branch Receives an Artistic Upgrade
DRIFT Mural Co. of Ottawa, recently completed a colorful update to Industrial Credit Union’s State Street branch in Bellingham, Wash. […]