The 201 program will help attendees apply their training and experience from Advocacy 101 training in an enhanced format, including discussion of interactions with legislators and their own advocacy groups. Discuss strategic opportunities and steps to leverage a call to action within your credit union. Experience a deeper dive into legislation parameters and gain knowledge on when a bill becomes law.  

Why Attend? 

  • You’ll learn more about what it means to build lasting relationships with legislators and how the Key Contact program is designed to help you do just that. 
  • It’s an opportunity to discover new advocacy techniques and sharpen your credit union advocacy message. 
  • You’ll develop an even deeper advocacy network by connecting with other passionate credit union advocates. 

Skills You Will Enhance 

In this training, advocates can expect to understand and identify their role as Key Contacts with training to cover the following: 

  • Grasstops vs. grassroots advocacy 
  • Key Contacts *roles and responsibilities 
  • Legislative processes and outcomes 
  • Political campaign contributions  
  • Establishing internal credit union advocacy committees 
  • Setting an action plan 

*Key Contacts are advocates who have taken further initiative by graduating advocacy training and regularly attending advocacy events. Key Contacts will be assigned to a member of Congress or a state legislator to engage at a higher level. Credit union leaders will be specifically identified to build relationships with strategically assigned elected officials in geographic districts. These advocates are identified from within member credit unions at every level of the organization. Key Contacts are responsible for growing, maintaining, and deepening relationships with assigned elected officials and their staff.