Curious About the MAXX 2026 Agenda? Check Out These Don’t Miss Sessions

Posted by Alyse Knudsen on September 3, 2026

With more than 40 sessions on the agenda, MAXX 2026 offers something for every role, experience level, and stage of a credit union career. From practical strategies to fresh perspectives and emerging ideas, you’ll find plenty of opportunities to learn something you can bring back to your organization.

Here are a few sessions you won’t want to miss:

Wednesday, Oct. 7

AI Governance in Practice: Real-World Approaches for Credit Union Leaders
As AI adoption accelerates across lending, operations, and member experience, governance is quickly becoming a leadership priority. In this session, technology leaders from credit unions will share how they are approaching AI governance in real time. They will address what’s working, where they are still learning, and how they are balancing innovation with risk.

Leadership Starts With You: An Interactive Leadership Lab with Dr. Jeremy Graves
During this interactive leadership lab, discover how servant leadership, intentional influence, and everyday actions shape workplace culture and inspire trust, collaboration, and positive change. Through engaging activities, reflection, and discussion, explore what it means to lead from wherever you are in your organization and discover how small actions can spark meaningful change and help shape the culture you want to be part of.

Thursday, Oct. 8

Mission-Driven Housing Innovation: Credit Unions Advancing Local Solutions
In this panel discussion, explore how credit unions across the country are addressing housing and homeownership challenges in their communities while advancing their mission of People Helping People. Learn from real-world examples, discover emerging opportunities for collaboration, and gain practical ideas for deepening your credit union’s role in the local housing ecosystem.

Fintech Pitch Challenge: The Next Big Ideas in Financial Services
Fintech Pitches, a new breakout series debuting at MAXX 2026, brings together 10 emerging fintech companies for a fast-paced showcase of innovative solutions designed to help credit unions grow, operate more efficiently, and better serve members. Across two breakout sessions, each company (five at each session) will have 10 minutes to demonstrate its product live to the audience and make its case. Attendees will vote on the solutions they believe have the greatest potential to drive revenue, enhance member engagement, improve efficiency, reduce costs, and create value for credit unions.

The Next Generation of Member Growth: What Gen Z & Millennials Want
Gen Z and Millennials aren’t just the future of credit unions — they’re today’s growth opportunity. This interactive session will explore how credit unions are successfully earning the trust, attention, and loyalty of younger consumers through innovative products and services and authentic engagement using “finfluencers” and social media.

Friday, Oct. 9

Confidential, Candid, and Constructive: Raising the Quality of Boardroom Dialogue
High-performing boards create an environment where diverse perspectives are welcomed, difficult conversations happen respectfully, and every member feels empowered to contribute to better decisions. Participants will learn practical strategies for increasing engagement, asking more effective questions, and reinforcing the board and CEO roles that support healthy governance and long-term organizational success.

Growing Rural Opportunity: Agricultural Lending, Rural Resilience, and Expanding Access to Capital
This extended breakout workshop brings together experienced credit unions actively engaged in agricultural lending, alongside representatives from the U.S. Department of Agriculture (USDA), to provide practical insights and real-world strategies. Participants will gain a clearer understanding of how government guarantee programs can support lending efforts by mitigating risk while enabling credit unions to serve borrowers who may not qualify through conventional channels.

The Stories We Tell: Building a Compelling Credit Union Narrative
Join an engaging conversation about how the credit union narrative has evolved, what consumers think about credit unions today, and where our story needs to go next. Attendees will learn about messages that resonate, where perception gaps remain, and how credit unions can better connect their purpose to the needs of key audiences.

With so much to choose from, now is the time to start planning your MAXX experience. Check out the full MAXX agenda to explore all the sessions and start building your schedule around the conversations, strategies and innovations shaping the future of the Credit Union Movement.

Posted in MAXX, Thought Leadership, Top Headlines.