Bring your appetite, your curiosity, and your competitive spirit because the Marketplace Breakfast is where networking meets opportunity and where the game challenge continues!

These hours are for the whole day.

This opening session brings together more than a thousand credit union professionals to celebrate the strength of our Movement, highlight the opportunities and challenges shaping the industry, and share GoWest’s vision for the future.

Join us for lunch in the GoWest Solutions Marketplace, where you’ll have the chance to enjoy a meal while networking with peers and exhibitors.

Whether it’s sensitive data ending up in the wrong tool, an AI-powered vendor making an unclear decision, an employee shortcut that becomes a privacy issue, or a board that realizes no one knows who owns the response. The risks are closer than many realize.

Discover the transformative power of asking the right questions at the right time — and how boards and executives can use them to shape the future of their credit unions.

Credit union technology leaders will share how they are approaching AI governance in real time. They will address what’s working, where they are still learning, and how they are balancing innovation with risk.

This engaging, interactive Small Credit Union Summit creates space for candid conversation, practical insights, and peer learning focused on the opportunities and challenges small credit unions are navigating today.

Join Dr. Jeremy Graves for an interactive leadership lab, discover how servant leadership, intentional influence, and everyday actions shape workplace culture and inspire trust, collaboration, and positive change.

The Marketplace will be buzzing with energy as credit union professionals enjoy great food and lively conversations. Whether you’re catching up with longtime peers or meeting new partners who can help your credit union grow, this reception is where relationships turn into opportunities.

All young professionals are invited to connect with peers from across the GoWest region during this casual networking hour.

Bring your appetite, your curiosity, and your competitive spirit because the Marketplace Breakfast is where networking meets opportunity and where the game challenge continues!

These hours are for the whole day.

Join Dr. Lawrence Yun, Chief Economist for the National Association of REALTORS, as he takes the MAXX mainstage to explore the forces expected to shape real estate and homeownership through 2027 and beyond.

Covering the latest in AI alongside a practical breakdown of how stablecoins work and what they could change about speed, cost, and access to funds, this MAXX mainstage session with Dr. Lamont Black gives attendees a grounded, big-picture view of where financial services are heading.

Dr. Lamont Black provides a practical framework for evaluating stablecoin technology through the lens of credit union governance.

Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.

In this panel discussion, explore how credit unions across the country are addressing housing and homeownership challenges in their communities while advancing their mission of People Helping People.

As digital expectations continue to rise, credit unions have an opportunity to combine technology with their greatest strengths: trust, relationships, and a commitment to serving members.

Drawing from TruStage’s recent Political, Economic, Social, Technology, and Industry analysis, explore the most significant trends impacting credit unions today and in the years ahead.

Fintech Pitches, a new breakout series debuting at MAXX 2026, brings together 10 emerging fintech companies for a fast-paced showcase of innovative solutions — one of which will be voted MAXX 2026 Fintech Pitches Best of Show.

Join credit union leaders from East Idaho, Tucson, and Colorado as they share how collaborative partnerships are expanding access to attainable homeownership through Welcome Home and other innovative mortgage programs tailored to their communities’ needs.

Fintech Pitches, a new breakout series debuting at MAXX 2026, brings together 10 emerging fintech companies for a fast-paced showcase of innovative solutions — one of which will be voted MAXX 2026 Fintech Pitches Best of Show.

In this engaging and practical session, attendees will be challenged to stop thinking of culture as something that simply “happens” and start treating it as a system that can be intentionally designed, reinforced, and sustained.

Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.

Take an in-depth look at the forces influencing the economy today, including employment trends, housing market dynamics, consumer spending patterns, credit demand, and the impacts of interest rate movements on lending, investments, and earnings.

Bring your perspective to an exclusive CEO roundtable exploring the opportunities, challenges, and advocacy priorities that will shape the future of the Movement.

This session explores the ripple effect of board leadership through real stories from across the Credit Union Movement.

This interactive panel and roundtable session will explore how credit unions are identifying, assessing, and managing both current and emerging risks while balancing innovation, compliance, and member value.

This interactive session will explore how credit unions are successfully earning the trust, attention, and loyalty of younger consumers through innovative products and services and authentic engagement using “finfluencers” and social media.

Whether you’re already leading a Sister Society or looking to get more involved, you’ll leave with practical ideas, meaningful connections, and inspiration to make an even greater impact.

Before the bidding begins, join us for an exclusive pre-auction reception that sets the stage for an unforgettable evening.
This is a separate ticketed item.

Step into an unforgettable celestial celebration where shimmering lights glow, constellations guide the way, and the spirit of giving shines brighter than ever — all in support of the 11 Children’s Miracle Network Hospitals in the GoWest region!
This is a separate ticketed item.

Start your day the right way — with breakfast and big ideas. Fuel up and mingle with peers before a day of inspiration and connection.

Join bestselling author and leadership expert Kim Scott as she brings her acclaimed Radical Candor framework to the MAXX mainstage.

Join the GoWest Talent Development Advisory Group for a forward-looking conversation on the workforce trends, succession strategies, and leadership development practices helping credit unions prepare for the future.

Explore how the Small Business Resiliency Loan pilot program was developed, the impact it has had on participating communities, and how the collaborative model has inspired new credit union approaches to serving small businesses.

Stay ahead of emerging legal risks, regulatory changes, and compliance challenges facing credit unions.

Join colleagues from across the GoWest region for a discussion on how CDFI credit unions have responded to these challenges while continuing to support members and communities.

During this session, participants will learn practical strategies for increasing engagement, asking more effective questions, and reinforcing the board and CEO roles that support healthy governance and long-term organizational success.

Join GoWest’s state lobbyists for a fast‑paced tour of the state policy landscapes across our region.

Stay ahead of emerging legal risks, regulatory changes, and compliance challenges facing credit unions.

Explore the trends transforming the payments landscape and what they mean for credit unions as member expectations evolve from convenience to intelligent, personalized experiences.

Join GoWest and other Movement leaders for an engaging conversation about how the credit union narrative has evolved, what consumers think about credit unions today, and where our story needs to go next.

Credit union leaders will share how ALICE (Asset Limited, Income Constrained, Employed) Reports can be used to better understand member needs, shape financial wellness strategies, guide product development, and strengthen community impact.

Join a panel of experienced CEOs and board leaders as they share how they cultivate productive working relationships, maintain accountability, address difficult conversations, and stay aligned on priorities in a rapidly changing environment.

This extended breakout workshop brings together experienced credit unions actively engaged in agricultural lending, alongside USDA representatives to provide practical insights and real-world strategies.

During this collaborative session, you’ll join a team of peers to tackle a real challenge facing our industry.

Join us for a forward-looking discussion on the technologies, trends, and consumer expectations that are reshaping how people pay, move money, and engage with financial institutions.

Hosted by GoWest Credit Union Association and America’s Credit Unions PAC Trustees, this event supports the ACU PAC and honors our PAC Champions.
Tickets are required, and use of personal funds only.

Hosted by GoWest Credit Union Association and America’s Credit Unions PAC Trustees, this event supports the ACU PAC and honors our PAC Champions.
Tickets are required, and use of personal funds only.

Hosted by GoWest Credit Union Association and America’s Credit Unions PAC Trustees, this event supports the ACU PAC and honors our PAC Champions.
Tickets are required, and use of personal funds only.