TAPCO Credit Union Announces New Director of Marketing and Director of Consumer Lending

Posted by Alyse Knudsen on December 17, 2024

TAPCO Credit Union, which serves members in Washington State, announced on Dec. 4 the promotion of Jacob Rose to Director of Marketing and Mike LaDoe to Director of Consumer Lending.

Jacob Rose
With more than three and a half years of exceptional service in TAPCO’s marketing department, Rose has been a driving force behind innovative campaigns and strategic initiatives that have elevated the credit union’s visibility and strengthened its connection with the community.

He brings a wealth of experience to his new role, including 11 years as Marketing Manager for Pacific Grill in Downtown Tacoma, where he played a pivotal role in establishing the restaurant as a local icon. His expertise in branding, community engagement, and integrated marketing laid the foundation for his success at TAPCO, where he has consistently delivered creative and impactful marketing strategies.

At TAPCO, Rose has led efforts that have garnered multiple national industry awards, including recognition for marketing excellence and community engagement. These accolades reflect his ability to craft campaigns that not only resonate with members but also set benchmarks for the industry. Among his key achievements is a reputation management campaign that increased TAPCO’s Google ratings by 20% and contributed to prestigious local honors such as Best Credit Union and Best in Business CEO.

“Jacob’s promotion to Director of Marketing is a testament to his dedication, innovative thinking, and deep commitment to TAPCO’s mission,” said William Peters, CXO at TAPCO. “His vision for the future of our marketing efforts aligns perfectly with our goal of delivering exceptional value to our members and fostering meaningful community impact.”

In his new role, Rose will oversee all marketing strategies and initiatives, collaborating across departments to drive growth, member engagement, and digital transformation. Among his priorities are expanding marketing automation, enhancing the member journey, and reinforcing TAPCO’s reputation as a community-focused and inclusive financial institution.

“I’m honored to step into this role and continue serving TAPCO and our members,” said Rose. “I’m excited to build on our successes, embrace new opportunities, and ensure our marketing efforts reflect the values and aspirations of our members and communities.”

Rose is also a member of TAPCO’s OUT@TAPCO Employee Resource Group and has completed multiple DEIBA courses to deepen his impact in creating inclusive campaigns and initiatives. He also serves on the Board of Directors for Communities in Schools – Tacoma.

As TAPCO Credit Union celebrates its continued growth and success, Rose’s leadership will be pivotal in shaping the organization’s marketing efforts for the future.

Mike LaDoe
With over three decades of leadership experience in the financial services industry, LaDoe has been a driving force behind TAPCO’s growth and innovation in consumer lending since joining the organization in 2017.

As Consumer Lending Manager, LaDoe spearheaded transformative strategies that resulted in over $289 million in loan portfolio growth, expanded market reach, and strengthened TAPCO’s reputation as a trusted financial partner. His collaborative leadership style and deep expertise in consumer and real estate lending have played a pivotal role in aligning TAPCO’s lending products with the evolving needs of its members.

LaDoe’s extensive background includes roles in branch management, retail sales, and insurance, with proven success in fostering high-performing teams, achieving record-breaking production milestones, and implementing data-driven solutions to drive growth and profitability. His dedication to creating an inclusive and equitable environment highlights his commitment to serving TAPCO’s diverse membership and building meaningful connections within the community.

“TAPCO is thrilled to elevate Mike to this critical leadership role,” said Jeremy Mandery, Chief Lending Officer. “His unwavering commitment to member success, innovative thinking, and collaborative approach will further strengthen our lending programs and ensure we continue delivering exceptional value to our members.”

LaDoe’s achievements include participation in TAPCO’s Asset Liability Management and Pricing committees, where he provided strategic insights to enhance lending portfolio growth. His expertise in market trend analysis, regulatory compliance, and stakeholder collaboration has earned him recognition as a trusted leader in the credit union space.

He holds a Bachelor of Arts in Speech Communications from Western Washington University and an Associate of Arts and Sciences from Shoreline Community College. He is also licensed through the Nationwide Mortgage Licensing System (NMLS) and has extensive certifications in insurance sales.

As Director of Consumer Lending, LaDoe will continue to champion TAPCO’s mission of empowering members with financial solutions that enrich their lives while driving sustainable growth and innovation.

Posted in Leadership, Regional Member News, Washington.