Jan8

CEO Co-Lab

GoWest's CEO Co-Lab is quickly becoming a "can't-miss" event among the region's most forward-thinking and innovative CEOs – you won't want to miss it.
Jan16

Wyoming CU Day at the Capitol

Our collective advocacy priority will be to showcase the impact Wyoming credit unions are making across the state, while increasing our connection and relationship with our elected leaders at the Wyoming Capitol.
Jan22

Idaho CU Day at the Capitol

Our collective advocacy priority will be to showcase the impact Idaho credit unions are making across the state, while increasing our connection and relationship with our elected leaders at the Idaho Capitol.
Jan28

Arizona CU Day at the Capitol

Our collective advocacy priority will be to showcase the impact Arizona credit unions are making across the state, while increasing our connection and relationship with our elected leaders at the Arizona Capitol.

Brittanie Bonanzino

AVP, Communications

Washington

Alyse Headshot

Alyse Knudsen

Manager, Communications

Oregon

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Fibre Federal Credit Union Wins Inaugural Cobalt Barrier Breaker Award

Posted by on November 18, 2024

Fibre Federal Award

Fibre Federal Credit Union received the Jack Henry Barrier Breaker Cobalt Award at Jack Henry Connect in Phoenix, Ariz., on Oct. 8. Launched this year, the annual Cobalt Awards recognize financial institutions that are dedicated to their communities, passionate about innovation, and relentless in helping accountholders improve their financial health.

The Barrier Breaker Award honors one bank and one credit union that have made significant strides in breaking down barriers to financial health for their accountholders. Fibre Federal leveraged Symitar® to optimize its share certificate program, achieving a 3,451% increase in balances over the previous 12 months in just one quarter.

Each winning organization received a $10,000 donation to their charity of choice, with Fibre Federal choosing Doernbecher Children’s Hospital as their donation recipient. Crystal Garrison, Fibre Federal’s Marketing & Community Development Manager, accepted the award and participated on the winners’ panel.

The award was given for Fibre Federal’s successful Money Builder Share Certificate program. In response to a 2023 financial wellness survey that revealed 43% of their members struggled to save money, Fibre Federal reduced the minimum opening balance of their Money Builder Share Certificate to $25 from $100 using Jack Henry’s Symitar platform. Through strategic marketing campaigns, including personalized video emails that achieved a 39% open rate, the credit union successfully opened 98 Money Builder Share Certificates in one quarter, accumulating $937,407 in savings, demonstrating their commitment to making saving more accessible for members facing financial hardships.

“This is what it means to listen to our members’ pain points, brainstorm solutions, and watch lives change for the better,” said Heather Snyder, AVP of Marketing & Community Development. “I am so proud of the success of this campaign and our team’s efforts.”

Posted in Oregon, Regional Member News, Washington.