Evolving Your Credit Union in the Fintech Era: Adapting, Partnering, and Thriving

Join us to gain real-world examples of how credit unions are leveraging fintech innovation to drive growth, enhance member experience, and stay competitive in an increasingly digital world.

A Night of Wonder — 2025 CU4Kids Benefit Auction*

Raise your paddle high as we bring the magic of the circus to life. Imagine an enchanting evening where carnival lights dance, ringmasters lead the show, and the spirit of giving takes center stage – all in support of the 11 Children’s Miracle Network Hospitals in the GoWest region!

*This is a separate ticketed item.

A Night of Wonder — 2025 CU4Kids Benefit Reception*

Before the bidding begins at A Night of Wonder, join us for an exclusive pre-auction reception that sets the stage for an unforgettable evening.

*This is a separate ticketed item.

GoWest Solutions Networking Lunch in the Marketplace

Grab your lunch, bring your curiosity, and make the most of this time—it’s the perfect blend of networking, discovery, and a little friendly competition.

GoWest Solutions Breakfast in the Marketplace

Bring your appetite, your curiosity, and your competitive spirit—the Marketplace Breakfast is where networking meets opportunity, and where the game continues!

Registration Desk Hours

These hours are for the whole day.

More Than a Logo: The Strategy Behind Branding

In a panel discussion during the session, credit union marketing leaders will share their credit unions’ journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more.

Session qualifies for CPE Credit.

Shifting Gears: Auto Lending and the Future of Member Financing

This session explores key trends including tariffs, embedded finance, EV lending, and outsourcing models, paired with fresh approaches to stay ahead.

Session qualifies for CPE Credit.

Regulator Dialogue (WA, ID, AZ, NCUA)

Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.

Session qualifies for CPE Credit.

Digital Transformation Through Conversations: Maximizing AI Impact for Credit Unions

This session moves beyond theory to showcase implementations that enhance rather than replace the human touch that differentiates credit unions.

Session qualifies for CPE Credit.

Leading Through Chaos: Shifting Management Styles for Stronger Results

This session explores five practical shifts to help managers lead through chaos to help create clarity, empathy, and confidence.

Session qualifies for CPE Credit.

KEYNOTE — Break the Mold: Reinventing Member Service in the Credit Union Movement

Get ready to be challenged, inspired, and reenergized as Lisa shares practical insights and a compelling vision for credit unions ready to break the mold and lead the future of financial well-being.

Keynote

Messaging with Meaning: Communicating Credit Union Impact with Clarity and Credibility

This roundtable will explore the pivotal moment we’re in, the reputational opportunity facing us, and how to elevate your messaging beyond headlines to focus on what truly sets credit unions apart — their member-first mission and measurable community impact.

CEO Roundtable: Connection & Collaboration

Come ready to share your experiences, ask questions, and connect with others passionate about building inclusive, people-first workplaces across the credit union movement.

Succession Planning for Boards: A Roundtable on Continuity, Culture & Leadership Legacy

Whether you’re updating an existing plan or starting from scratch, this roundtable offers a collaborative space to ask questions, share boardroom experiences, and leave with practical ideas you can bring back to your governance table.

Legal & Compliance Roundtable: From Risk to Readiness

This session is designed to foster open dialogue, provide real-time insights, and create space for peer-to-peer learning around the most pressing regulatory challenges facing our industry.

Innovative Engagement: Credit Unions Empowering Rural Communities

This engaging session will highlight innovative approaches and successful initiatives that have empowered rural communities.

Flipping the Script: Putting Financial Wellness at the Heart of Member Engagement

Flipping the script offers an opportunity to not only reimagine your financial education and community engagement efforts but also to turn passive members into passionate brand ambassadors and credit union advocates.

Session qualifies for CPE Credit.

Legal Update: What’s New, What’s Next

Stay informed on the latest legal and regulatory developments impacting credit unions.

Session qualifies for CPE Credit.

Navigating the Current Economic & Market Environment

This session offers a timely and insightful look at the economic forces and financial market dynamics currently shaping the credit union operating environment.

Session qualifies for CPE Credit.

Smart, Scalable, and Secure: AI’s Role in the Future of Credit Unions

Whether you’re exploring AI for the first time or refining your digital member experience, this session will offer insights to help you move forward confidently, with a focus on control, trust, and tangible results.

Session qualifies for CPE Credit.