New MAXX Badge Opens the Door for Young Professionals
Posted by Alyse Knudsen on August 13, 2026
“I’d love to attend MAXX someday.”
It’s a phrase heard often from young professionals across the Credit Union Movement. Whether it’s the cost, time commitment, or simply waiting for the right opportunity, many emerging leaders see MAXX as a goal for the future.
At MAXX 2026, that future arrives on Wednesday, Oct. 7.

For the first time, GoWest is offering a special, one-day Young Professional Badge for credit union professionals under 40. This discounted registration option gives emerging leaders the chance to experience MAXX firsthand, with access to inspiring speakers, industry insights, meaningful networking opportunities, and professional development designed to help them grow their careers and expand their impact.
Young Professional Badge holders will enjoy a full day of MAXX, including:
- Two dynamic mainstage sessions featuring thought leaders and industry experts
- Leadership Starts With You: An Interactive Leadership Lab with Dr. Jeremy Graves, a breakout session created specifically for emerging leaders
- A dedicated Young Professional social hour to connect with peers from across the West
- Access to the GoWest Solutions Marketplace, featuring innovative products, services, and solutions designed for credit unions

Whether you’ve been hoping to attend MAXX for years or are just curious about what makes the event such a powerful experience, the Young Professional Badge offers an easy and affordable way to join the conversation.
The future of the Credit Union Movement depends on leaders who are connected, informed, and engaged. MAXX is where those leaders come together to learn, share ideas, and build relationships that last long after the conference ends.
And for young professionals seeking additional support, the GoWest Foundation offers scholarships for professional development opportunities, including attendance at events like MAXX.
Maybe MAXX has always been on your someday list. This year, someday is Oct. 7.
Register for the Young Professional Badge today.
Posted in GoWest Foundation, MAXX, Young Professionals.
















