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Your MAXX Adventure Starts in the GoWest Solutions Marketplace

Posted by on August 11, 2026

More than 175 exhibitors and sponsors will come together at the MAXX 2026 GoWest Solutions Marketplace, creating a dynamic hub where credit union professionals can explore what’s next. From innovative technologies to trusted partnerships, the Marketplace is your opportunity to discover solutions designed to support both day-to-day operations and long-term strategy.

With new-to-MAXX companies like Allure Security, CurrentWave AI, and PentEdge, offering innovation in brand protection and phishing takedown, knowledge base AI, and purpose-built AI Governance, exhibitors bring a wide range of expertise tailored to the unique needs of credit unions. Throughout the week, you’ll have multiple opportunities to connect, ask questions, and explore ideas that can help move your organization forward. Throughout the week, you’ll have multiple opportunities to connect, ask questions, and explore ideas that can help move your organization forward.

And it’s not just about browsing, it’s about engaging. The Marketplace will be buzzing with activity, including the return of the fan-favorite Marketplace Game in the GoWest event app. Last year, attendees won more than $10,000 in cash and gift cards, and even more prizes will be available this year.

In between conversations and product demos, attendees can enjoy a variety of Marketplace experiences throughout the week:

  • Tuesday Welcome Reception – A glass of wine from the roaming “Wine Glass Diva”
  • Wednesday Lunch – Massage chairs to ease your aching muscles
  • Thursday Lunch – Play with puppies from Lifeline Puppy Rescue

 

New! Fintech Pitches

On Thursday, Oct. 8, don’t miss the debut of Fintech Pitches at MAXX, featuring two fast-paced sessions, one before lunch in the Marketplace and one after.

Get a front-row seat to the future of financial services during this new breakout series that brings together emerging fintech companies for a showcase of innovative solutions designed to help credit unions grow, operate more efficiently, and better serve members.

During two breakout sessions, 10 companies (five per session) will have 10 minutes to pitch their products live. But this isn’t just a showcase. It’s a competition, and attendees will help decide the winner. After each presentation, audience members will vote on the solutions they believe offer the greatest potential to drive revenue, enhance member engagement, improve efficiency, reduce costs, and create value for credit unions.

The winner of the MAXX 2026 Fintech Pitches Best of Show will be revealed during Friday morning’s general session.

With more than 175 exhibitors, hands-on experiences, valuable prize opportunities, and the debut of Fintech Pitches, the GoWest Solutions Marketplace is where ideas spark, partnerships grow, and innovation comes to life. Check out the full line-up of events in the Marketplace in the MAXX agenda!

Posted in GoWest Solutions, MAXX.

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Join GoWest Credit Union Association this August for a free two-part virtual Advocacy Training workshop, where you’ll learn how the impact stories you create at your credit union and Advocacy go hand in hand.
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Join GoWest Credit Union Association this August for a free two-part virtual Advocacy Training workshop, where you’ll learn how the impact stories you create at your credit union and Advocacy go hand in hand.