Shining Bright: GoWest Credit Unions Earn Diamond Award Honors

Posted by Britt Bonanzino on April 8, 2025

From bold branding to campaigns that connect with heart and purpose, GoWest credit unions once again made a powerful impression at this year’s America’s Credit Unions Diamond Awards. These honors aren’t just about beautiful design or catchy slogans — they celebrate the real impact of strategic, mission-driven marketing.

This year’s winners proved that when creativity meets community, magic happens.

Congratulations to all of this year’s winners, including 17 GoWest member credit unions across our six-state region!

Alaska Air Group Credit Union

• Re-Brand/New Corporate Identity: Brand Identity Evolution
• 💎 Category’s Best 💎 Social Media: Station Sticker Facebook Campaign

America First Credit Union

• Audience Specific Marketing: Keyonte George “Financial Assist” Jazz Fan Campaign
• 💎 Category’s Best 💎 Best Use of Humor: “Get Your Money Working”
• Brand Awareness: “Get Your Money Working” Campaign
• Community Partnerships & Relations, Endorsements, or NIL Efforts: Team Debit Card Campaign
• 💎 Category’s Best 💎 Cutting Edge: “Get Your Money Working” Virtual Production
• 💎 Diamond Best of Show: “Get Your Money Working” 💎
• Logos: Care-A-Lot Logo
• Video Commercial – Single or Series: “Get Your Money Working”
• Video Commercial – Single or Series: Utah Hockey Club Official Credit Union Ad
• Video Non-Commercial – Single: Father’s Day Video

Climb Credit Union

• Credit, Debit, and ATM Card Designs: Rising Above – Climb CU’s Vertical Leap in Card Designs
• Digital Advertising: Climb Brand Launch Umbrella Campaign Digital Ads
• 💎 Category’s Best 💎 Email – Single or Series: Driving Connections – Seamlessly Onboarding Indirect Loan Members Through Automated Engagement
• 💎 Category’s Best 💎 Logos: Climb Logo
• 💎 Category’s Best 💎 One-Time Event: Climbing to New Heights – A Brand Reveal Event to Inspire
• 💎 Category’s Best 💎 Video Non-Commercial – Single: Climb Brand Story Video
• 💎 Category’s Best 💎 Website: Elevating the Member Experience with Bold Branding and User-Centric Design

Credit Union 1

• Digital Advertising: 90 Day No Pay Promo
• Email – Single or Series: Introducing Quick Loans
• Internal Marketing Recognition/Incentive Campaign: Community Champions

Colorado Credit Union

• 💎 Category’s Best 💎 Complete Campaign: CCU Launches New Checking Products
• Complete Campaign: Holiday CD Promotion

Elevations Credit Union

• Brand Awareness: Brand Campaign
• Complete Campaign: Elevations Brand Campaign
• Re-Brand/New Corporate Identity: Local Change Foundation

Embold Credit Union

• Annual Reports: Annual Report
• 💎 Category’s Best 💎 Foreign Language or Multilingual Campaign Cuentas Claras

Horizon Credit Union

• 💎 Category’s Best 💎 Credit, Debit, and ATM Card Designs: Credit & Debit Card Redesigns

Hughes Federal Credit Union

• Complete Campaign: Road to Rewards

iQ Credit Union

• 💎 Category’s Best 💎 Complete Campaign: Intelligent Savings Launch & High-Yield Bundle Campaign
• Video Non-Commercial – Single: HELOC Testimonial: Following a uniQue member journey

Kitsap Credit Union

• Brand Awareness: Monthly Brand Awareness Stickers
• Multifaceted (Miscellaneous): Kitsap CU Sponsors Home Team Harvest

Lookout Credit Union

• Annual Reports: 2023 Annual Report
• One-Time Event: Fairview Branch Grand Opening – 2024
• Out of Home: Guide To Your Financial Destination

Mountain America Credit Union

• Annual Reports: A Focus on the Future
• Business Development Efforts: Move Business Forward Campaign
• Complete Campaign: Get Your Ducks in a Row Retirement Campaign
• Financial Education: The Game of Money
• Out of Home: Twofer Double Rewards Campaign
• Video Commercial – Single or Series: Visa Triple Rewards

Pacific Crest Federal Credit Union

• Complete Campaign: Eggcellent

Sound Credit Union

• Website: Unlock Your Potential

Unitus Community Credit Union

• Community Partnerships & Relations, Endorsements, or NIL Efforts: Financial Ambassador Dillon Gabriel

Western Vista Credit Union

• Annual Reports: 2023 Annual Report
• 💎 Category’s Best 💎 Credit, Debit, and ATM Card Designs: Feather’s, Fur and Fins
• Diamond in the Rough: Leap Day Promotion
• Internal Marketing Recognition/Incentive Campaign: Velera Tour

The full list of winners can be found here.

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