VP – Marketing

Job Description:

• Craft the Narrative: Design and oversee the execution of a marketing strategy that propels Harborstone to the forefront of the industry.
• Drive Collaborative Success: Join forces with internal teams to forge dynamic strategies that support our shared vision for growth.
• Prioritize and Innovate: Evaluate and prioritize marketing initiatives, ensuring the best allocation of resources to achieve desired outcomes.
• Budget Mastery: Develop and manage the marketing department’s budget with a keen eye for maximizing impact while ensuring cost efficiency.
• Brand Stewardship: Continuously refine and safeguard the Harborstone brand, ensuring a cohesive presence across all physical and digital touchpoints.
• Omni-channel Expertise: Implement omnichannel marketing campaigns that enhance member acquisition, retention, and engagement.
• Digital Savvy: Lead the charge in digital strategy, embracing online, mobile, and social media to connect with our community.
• Data-Driven Insights: Regularly present analytics and insights to the executive team, guiding informed decision-making.
• Market Intelligence: Stay ahead of industry trends and leverage competitive insights to steer our marketing strategies.
• Continuous Improvement: Seek and implement ongoing enhancements to our marketing efforts for peak effectiveness.
• Inspire Excellence: Lead with integrity and inspire your team, fostering an environment of skill development, recognition, and adherence to our core values of commitment, dependability, and kindness.
• Community Engagement: Represent Harborstone with pride, participating in community events and volunteerism, extending our reach beyond business.

• A Proven Leader: With substantial experience as a VP of Marketing or in a similar senior role, you’ve crafted and led strategies that broke new ground and delivered results.
• An Excellent Communicator: Your exceptional communication skills make you a natural at writing compelling narratives, public speaking, and negotiation.
• A Strategic Thinker: Your ability to develop and implement strategic marketing plans in a fast-paced environment has consistently led to mutual success.
• Digitally Proficient: You have a comprehensive understanding of digital marketing disciplines, including SEM, SEO, web analytics, and social media.
• A Collaborative Partner: You’ve earned a reputation for excellent partnership and negotiation skills, building strong relationships to achieve business goals.
• A Team Builder: Your track record shows you can recruit, inspire, and develop a team, fostering a culture of growth and motivation.
• An Influential Presenter: You deliver compelling presentations to stakeholders at all levels, ensuring your message is heard and acted upon.
• Knowledgeable: You bring a wealth of knowledge about credit union products, services, and regulations to the table.

Qualifications:

• A decade of progressive marketing experience, preferably in the financial sector, with at least five years in senior management.
• Education: A bachelor’s degree in Marketing, Communications, Business Administration, or a related field is preferred.