Credit Union:

Red Canoe Credit Union

Region:

Longview, WA

Closing:

3/31/2025

Learn More

Job Description:

POSITION PURPOSE – This role is responsible for developing and executing marketing campaigns that leverage digital solutions, such as AI, member personas and tactical member segmentation, including other marketing technologies to drive member engagement.  This work is intended to optimize product positioning in all markets and enhance the overall member experience.

This position also oversees the credit union website, digital content creation, and a team of three employees.

ESSENTIAL JOB FUNCTIONS

  • Develop and execute go-to-market strategies for new and existing business and consumer banking financial products, ensuring alignment with business objectives and customer needs.
  • Utilize AI-driven insights and personas to create targeted, personalized marketing campaigns that enhance customer engagement and conversion rates.
  • Manage the integration and use of marketing technologies, including CRM systems, marketing automation tools, and data analytics platforms, to improve campaign performance and customer journey optimization.
  • Collaborate with product development, sales, and data analytics teams to ensure that marketing efforts align with the financial institution’s broader objectives.
  • Conduct market research and competitive analysis to identify opportunities for product differentiation and growth.
  • Oversee the development of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising, ensuring a consistent brand voice and message.
  • Implement and monitor KPIs and analytics, using data-driven insights to refine marketing strategies and improve ROI.
  • Stay ahead of industry trends, emerging marketing technologies, and regulatory requirements to ensure compliance and innovation.
  • Manage and oversee the credit union website, digital content creation, and a team of three employees, ensuring alignment with brand and marketing objectives.
  • Lead cross-functional teams, external agencies, and vendors to execute high-impact marketing initiatives.

OTHER POSITION DUTIES

  • Be committed to the both the credit union philosophy of “People Helping People” and Red Canoe’s Mission: We passionately help our members financially thrive.
  • Assist VP Marketing in the annual budgeting process.
  • Assist in media placement when needed as directed by the VP of Marketing.
  • Represent the credit union at various credit union events.
  • Maintain a thorough knowledge of the credit union products and services, online tools, operations, policies, procedures and applicable compliance law.
  • Other related duties as assigned.

BASIC REQUIREMENTS

  • Must be bondable.
  • Valid driver’s license.
  • Professional and courteous attitude with the ability to collaborate and communicate well with cross-functional teams.
  • Must schedule and meet deadline commitments.
  • Demonstrate excellent written and proofreading skills with a high degree of quality work.
  • Travel and spend time out of the office, which may include nights and/or weekends.

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in marketing, Communications, Business Administration or related field. Equivalent professional experience of 5+ years may be considered.
  • Experience leading and serving on teams and project coordination.
  • Knowledge of Microsoft Office applications, and experience with data management and marketing systems.

ESSENTIAL MENTAL, PHYSICAL & ENVIRONMENTAL DEMANDS

  • Physical – Office mobility required. Approximately 20% standing, 70% sitting, 10% walking, as needs demands. Possess sufficient manual dexterity to skillfully operate standard office equipment including a computer, photocopier, telephone and vehicles. Other demands include talking, handling & reaching, seeing (corrected vision) and hearing in normal range. A telephone device to enhance hearing will be provided if needed. Occasional light lifting; maximum lift requirement is 30 pounds. Periodic inter-department or interdepartmental access may be required, including for distribution and access to various materials, equipment, meetings, etc. Storage and retrieval of materials, maximum reach required is 84 inches.
  • Mental – Mental effort required involving considerable organization, planning and analytical efforts with superior communication. General demands include alertness, memory, observation, empathy, ingenuity, learning ability, problem solving, patience, initiative, memory, objectivity, creativity, speaking ability, reading and writing ability in English, judgment, concentration, flexibility, precision, and auditory discrimination.
  • Environmental – Minimum discomfort from heat, dust, air conditioning, noise, including external road noise. Transport within remote department and/or main office/facility may be single or multilevel (as required) including a variety of stairways, elevators, etc. Exposure to computers and other electronic equipment. Lunch/break area exposed to microwave; and is in the basement at main office. Facility is 100% free of tobacco smoke.
  • Equipment – Essential equipment used includes, but may not be limited to telephone, personal computer, on-line terminal, calculator, printer, photocopier and office security systems.

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