Credit Union:

Verity Credit Union


Seattle, WA





Job Description:


Member Communication

  • Coordinate member communications across all available channels, including but not limited to email, direct mail, social media, website and Digital Banking
  • Write, create and coordinate email marketing to members
  • Work with vendor(s) to coordinate member mailings and/or print and mail correspondence to members manually
  • Ensure all member correspondence is error-free, communicates in the “brand voice,” and is delivered by the prescribed deadline
  • Serve as external communication expert, both in terms of strategy and systems

Website & Digital Marketing

  • Utilize content management system (CMS) to update website content, create new content, and track overall site performance
  • Work with various internal business partners to develop and post content marketing via blogs, social media, or website resources
  • Monitor digital marketing performance and website performance, using Google Analytics and other performance data
  • Assist in developing digital marketing plans to increase membership and engagement

Social Media

  • Write and develop content for social media channels, working with vendor to establish a calendar, monitor and track results
  • Work with social media and advertising vendors to ensure communications coordinated and proper posts boosted to increase engagement and awareness in line with credit union goals
  • Work with social media vendor to respond to member questions, comments, and complaints.
  • Work with graphic designer to ensure visuals are optimized for social media algorithms and appropriate for channels being used

Department Support

  • Coordinate community and branch event marketing needs, working closely with community relations department and branches to ensure needs are met
  • Work with marketing team to develop campaign materials, messaging, visuals, and target audiences.
  • Maintain archive of marketing material and compliance files
  • Act as department communication point person by fielding solicitor calls, distributing mail & monitoring Marketing email box
  • Maintain inventory of marketing give-away items and brochures
  • Order supplies for the department
  • Other duties as needed to back-up marketing manager and sr. graphic designer

Education and Experience:

  • Bachelor’s degree in marketing, communication, business, graphic design or similar field
  • Experience in utilizing social networking tools to support marketing strategies and member outreach
  • Experience in business/professional writing for social media, email, correspondence, and other formats
  • Experience with Google Analytics and SEO preferred
  • Experience with website/content management systems highly desirable
  • Customer service experience (either in person or via digital formats such as online chat) a plus

Knowledge, Skills and Abilities:

  • Knowledge of online marketing and good understanding of major marketing channels
  • Knowledge of HTML, SEO, SEM, Google Analytics, and other digital advertising is a plus
  • Excellent written and verbal communication skills
  • Strong organizational and time-management skills with the ability to manage multiple tasks and projects, organize and prioritize work, and meet deadlines
  • Motivated self-starter that anticipates new projects and proactive gets the project underway
  • Strong attention to detail
  • Ability to work independently and with a team
  • Proficient in Microsoft Office, including Word, Excel and PowerPoint
  • Experience with Marketo preferred
  • Experience with Adobe programs (Illustrator, InDesign, Photoshop, AfterEffects, Spark, etc) preferred.
  • Present positive and professional image to staff and members
  • Ability to work closely with all members of the department
  • Resourcefulness and ability to work toward Credit Union goals