Communication Specialist

Job Description:

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Develop Internal Communication Strategies (25%)
• Create and execute a comprehensive internal communication plan that supports the credit union’s mission, values, organizational goals, and culture.
• Ensure all team members are informed and engaged through effective channels of communication, fostering a sense of community and transparency.
• Incorporate change management principles into internal communication strategies to effectively support organizational transitions.

Employee Engagement (15%)
• Develop an ongoing strategy to understand team member voice. This includes synthesizing feedback from engagement surveys and creating additional opportunities to solicit and assess team member sentiment.
• Lead efforts to engage employees through regular updates on organizational initiatives, changes, and successes. Ensure all communications are clear, timely, and consistent with the credit union’s tone, values, and commitment to ethics.

Content Creation (20%)
• Craft clear, engaging, and informative internal communications, including digital video, newsletters, email messages, intranet posts, bulletins, and other materials, infusing humor where appropriate.
• Lead the effort to ensure our brand characteristics and values are embedded into internal communications across the organization.
• Manage a content calendar, ensuring timely development and distribution of materials. Coordinate with key stakeholders and collaborate with subject matter experts to produce thought leadership materials that position the credit union as an employer of choice.

Intranet Management (10%)
• Maintain and update the internal intranet to keep employees informed about company news, events, and updates.
• Oversee content creation and ensure the intranet remains user-friendly and engaging.

Event Support (10%)
• Coordinate and promote internal events such as employee recognition programs, town halls, and other morale-boosting activities.
• Plan, execute, and host live and virtual events that engage team members, inform, and promote the achievement of credit union objectives. Coordinate with internal partners and speakers to provide valuable and relevant content.
• Participate as a member of the core planning team for All-Hands meetings and events, such as CW Team Day.

Crisis Communication (5%)
• Develop and implement effective internal crisis communication plans to ensure team members are informed during critical events or times of change.
• Coordinate with leaders and key stakeholders to ensure alignment on messaging.

Measure Effectiveness (5%)
• Regularly assess the effectiveness of communication strategies through employee feedback, surveys, and engagement metrics.
• Leverage analytics to make recommendations for improvement and to inform future strategies.

Collaboration and Stakeholder Management (10%)
• Work closely with L&D, HR, leadership, and department heads to gather and distribute important information, fostering a culture of transparency and trust across the organization.
• Engage with internal teams to understand communication needs and develop effective solutions.
• Integrate change management strategies into cross-functional collaboration efforts to facilitate smooth transitions and acceptance of organizational changes.

QUALIFICATIONS:

• Strong writing, editing, and proofreading skills, with an emphasis on clear, concise, and engaging content.
• Excellent verbal communication and presentation skills.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Familiarity with communication tools and platforms, including email marketing software and intranet systems, particularly SharePoint.
• Experience with digital content creation and distribution, including social media.
• Proficient in content management systems and analytics tools.
• Familiarity with UKG Ready and Schoox LMS is a plus.

KEY COMPETENCIES:

• Creativity and Innovation: Ability to generate new ideas and approaches to internal communication.
• Attention to Detail: Ensures accuracy and consistency in all communications.
• Collaboration: Works well with other departments to ensure alignment of internal messages.
• Adaptability: Comfortable adjusting communication strategies based on employee feedback and organizational needs.
• Confidentiality: Able to handle sensitive information with discretion and professionalism.

EDUCATION/EXPERIENCE REQUIREMENTS

• Bachelor’s degree in communications, Public Relations, Marketing, Digital Media, Business, or a related field.
• Minimum of 3-5 years of experience in internal communications, corporate communications, or a related field, preferably within the financial services or credit union industry.