Revolutionizing Member Experience: A Strategic Transformation at Solarity Credit Union
Join David Eldred, Chief Experience Officer at Solarity Credit Union, as he unveils the transformative journey of their branch and digital services. This case study presentation will delve into how Solarity leveraged data analytics and member segmentation to radically redesign its service delivery model. Discover how the implementation of Smart ATMs and the shift towards a member-obsessed strategy aimed to prioritize high-value member segments like “Digital Dave.” Through the use of advanced machine learning and a refined segmentation model, see how Solarity not only anticipated but strategically managed member behaviors and preferences, resulting in a more focused and deep understanding of its membership base.
Key Takeaways
- Gain valuable insights on balancing technological advancement with personalized member service, crucial for leaders aiming to future-proof their institutions in the digital age
- Learn how Solarity used advanced machine learning and a refined segmentation model to strategically manage member behaviors and preferences
Event Date / Time
October 14th from 3 pm — 4 pm
Location
Summit 6-7
Speakers
Chief Experience Officer | Solarity Credit Union