Tim Keith is the Chief Strategist of Account Boost at SRM (Strategic Resource Management), an independent advisory firm serving financial institutions. Specializing in leveraging digital marketing plans to drive loan and deposit growth, Keith has decades of experience assisting hundreds of banks and credit unions to understand their customers at a higher level. He leads a team that supports clients to develop, execute, and track marketing campaigns.
Tim worked as a banker at both AmSouth Bank and First Tennessee, where he was SVP of Deposits. During his career, he has advised and worked with executives from large to community-sized financial institutions. Among many others, these include Bank of America, Wells Fargo, SunTrust, Chase, and Citi.
In addition, Keith has spoken for associations including Alabama Bankers, Western Bankers, Marketing Association of Credit Unions, and New England Financial Marketers Association, and he has been published in Financial Brand, ABA Marketing, and BAI publications.
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