David Jones

Chief Marketing Officer

WECU

BIOGRAPHY:

David Jones is Chief Marketing Officer at WECU, where he leads an award-winning marketing team known for driving innovative strategies and exceptional member engagement. With over 30 years of experience crafting and executing marketing and sales initiatives, David has built a career dedicated to enhancing brand equity, deepening customer relationships, and generating sustainable growth.

His diverse background spans multiple industries — including financial services, healthcare, and telecommunications — equipping him with a unique perspective and versatile skill set. Colleagues describe David as disruptive, driven, passionate, and down-to-earth, as well as an analytical partner who consistently delivers solutions that produce measurable, profitable results.

David was honored as CUNA Marketer of the Year in 2018, underscoring his impact and leadership within the credit union industry. He holds a Master of Science in Advertising from Syracuse University.

Events:

Oct15

More Than a Logo: The Strategy Behind Branding

In a panel discussion during the session, credit union marketing leaders will share their credit unions' journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more. Session qualifies for CPE Credit.
Oct16

Beyond the First Step: Evolving Youth Membership Strategies That Stick

This session, presented by WECU's Chief Marketing Officer, offers a candid, real-time look at how one credit union is rethinking its youth strategy in response to Gen Z and Gen Alpha behaviors, shifting family dynamics, and evolving expectations.