Marketing Communications Manager
Job Description:
COMPENSATION
Full-Time Exempt $$81,034-$125,603/yearly
*This figure shown represents the minimum and maximum of the range for this role. Individual offers are made dependent upon a candidate’s experience, education and skill level.
BENEFITS
Our goal is that you feel successful, supported, and balanced in all aspects of your life! To assist with this we offer:
• Medical, Dental & Vision Insurance for full-time and reduced full-time employees and their families
• Telemedicine for part-time employees
• Paid Group Life and Disability Insurance
• Employee Assistance Program
• Tuition Reimbursement Program
• 401K Retirement Savings
• Employer 401K Retirement Contributions & Matching upon eligibility
• Discretionary Annual Incentive Bonus based on eligibility criteria
• Paid Time Off per Full Calendar Year:
o 10 hours of PTO per month (prorated for reduced full-time and part-time)
o Paid Birthday Holiday
o Paid Wellness Days
o Up to 24 hours of Paid Volunteer Time annually
o 11 Paid Holidays
• And More!
RESPONSIBILITIES OF THE MARKETING COMMUNICATIONS MANAGER
Project Management
- Lead the planning, execution, and delivery of visual communication and marketing projects that support Horizon Credit Union’s strategic goals.
- Utilize project management software to streamline workflows, assign tasks, track progress, and manage timelines and resources, ensuring timely delivery of high-quality creative projects aligned with brand standards.
- Analyze performance data to refine visual content and marketing strategies for improved member engagement and campaign effectiveness.
- Collaborate closely with digital marketing, community engagement and other stakeholder teams to ensure cohesive and consistent messaging across all channels.
Creative Direction & Brand Management
- Spearhead the development of visual communication strategies that reinforce the credit union’s brand identity and core values.
- Ensure visual assets across all channels adhere to brand guidelines and communicate a cohesive, member-centric message.
- Provide guidance and feedback to the graphic design team, ensuring creative excellence across all marketing materials.
- Stay informed on industry trends, design technologies, and best practices to continuously evolve the credit union’s visual identity.
Team Leadership & Development
- Manage and mentor a team of graphic designers and copywriters, fostering a collaborative, high-performance work environment that promotes creativity, accountability, and continuous improvement.
- Provide ongoing coaching helping team members grow in their roles and align their skills with evolving industry trends and Horizon Credit Union’s strategic goals.
- Build a culture of feedback and constructive communication, ensuring that team members have the support they need to excel in both their individual contributions and as a cohesive unit.
- Ensure the team is equipped with the tools, resources, and technology needed to optimize productivity, streamline workflows, and maintain high-quality output across all projects.
- Foster an environment that encourages innovation and cross-departmental collaboration, ensuring that the creative team contributes to strategic discussions and plays a key role in shaping a robust, forward-thinking marketing department.
Workflow Process
- Streamline and optimize the design team’s workflow to ensure smooth project execution, reduce bottlenecks, and increase productivity.
- Continuously evaluate, develop, improve, and implement standardized creative workflows and team processes to align with organizational needs and project goals.
- Build and refine systems for project tracking, asset management, and team collaboration to ensure seamless communication, accountability, and deliverability across projects.
Marketing Compliance & Stakeholder Collaboration
- Foster a culture of compliance within the creative services team by raising awareness and ensuring each team member understands their responsibility in upholding marketing regulations.
- Collaborate closely with compliance teams to provide the Marketing Department with the tools, training, and insights needed to seamlessly incorporate regulatory requirements into all marketing materials.
- Continuously monitor changes in financial marketing regulations and proactively refine marketing strategies to ensure sustained compliance and minimize potential risks.
Member Communications & Engagement
- Oversee member communication strategy, execution, and delivery across all channels, ensuring consistent, clear, informative, and engaging messaging.
- Develop and manage comprehensive communication plans that support credit union projects, marketing projects, stakeholder projects and external communications.
- Use member insights and performance analytics to refine messaging and increase engagement across multiple communication channels.
- In collaboration with others, support Horizon Credit Union’s public relations needs, providing strategic communication support to position the credit union as a trusted and reliable voice during critical moments.
Budget & Vendor Management
- Assist in managing the Marketing Department’s annual budget, ensuring resources are allocated efficiently and projects are completed within financial constraints.
- Administer vendor relationships to ensure timely delivery of production materials while staying within budget and maintaining quality standards.
- Provide support to paid media initiatives as needed and ensure the timely submission of all advertising materials to those partners.
- Manage Horizon’s online collateral store, ensuring all materials are up-to-date, accurate, and accessible to stakeholders across the organization.
EXPERTISE YOU NEED
Education & Experience
Bachelor’s degree in marketing, Graphic Design, Communications or a closely related field. More than 5 years of experience in marketing or a closely related field. Credit union or financial services experience highly preferred but not required. May consider an equivalent combination of education and work experience.
Capabilities
- Demonstratable experience managing a team of creative professionals, providing direction, fostering development, and driving high performance.
- Proven ability to manage and lead multiple marketing projects simultaneously with a focus on delivering quality results on time.
- Strong expertise in branding, design principles, multimedia content creation, and communication strategies.
- Ability to simplify complex financial topics into clear, compelling messages.
- Exceptional leadership, communication, and collaboration skills.
- Strong understanding and experience using project management software and tools to manage and streamline creative projects from conception to completion.
- Demonstrates a proactive approach to identifying areas for process optimization, seeking opportunities to enhance team efficiency, elevate creative output, and stay ahead of industry trends through ongoing learning and innovation.
- Proficient in Adobe Creative Suite and other design tools is preferred but not required.
- Experience with web administration and digital content management is preferred but not required.