Home » Events » MAXX Full Agenda » Elevate Your Brand Through Proactive Media Relations

Credit Unions have great, community-focused stories that journalists want to tell; however, in today’s fast-paced and rapidly changing media environment, a press release alone will rarely result in media coverage. Join Barefoot PR in this engaging session where you’ll learn tools of the public relations trade that will equip you to identify newsworthy stories, pitch media, build relationships with journalists, and elevate your brand through proactive media relations.


Key Takeaways

  • Learn how proactive media relations can build your brand and provide protection in the case of a crisis
  • Understand what makes a story newsworthy and how to build relationships with journalists
  • Make sense of bylines, op-eds, feature stories, press releases, pitches, talking points, and other media relations terms
  • Develop skills for pitching Subject Matter Experts and framing your philanthropy, volunteerism, and culture for the media

Event Date / Time

October 16th from 1 pm — 2 pm

Location

Summit 2-3

Speakers

Sarah Hogan
Co-Founder & Chief Purpose Officer | Barefoot PR