Home » Events » MAXX Full Agenda » The Battle for Primacy: Attracting & Growing New Member Relationships

This session will explore innovative methods to attract new credit union members in today’s competitive landscape. The session will delve into leveraging both traditional and digital strategies to cut through the noise and reach potential members effectively. Additionally, the importance of optimizing digital experiences through user behavior analysis and segmentation will be highlighted, ensuring your team meets evolving customer expectations for personalized and seamless online interactions.

You will gain insights into optimizing customer acquisition costs, enhancing customer lifetime value, and maintaining a competitive edge through innovative product offerings and superior customer service. By integrating these diverse approaches, your credit union can enhance your member acquisition efforts and stay ahead in the market.


Key Takeaways

  • Optimize customer acquisition costs by focusing on strategies that reduce the costs associated with attracting new members, ensuring efficient use of resources
  • Implement practices that increase the long-term value of each member, fostering loyalty and ongoing engagement.
  • Offer unique products and deliver exceptional customer service to meet evolving member needs and stay ahead of the competition

Event Date / Time

October 15th from 4 pm — 4:45 pm

Location

Summit 6-7

Speakers

Fred Cadena
VP of Financial Industries Solutions

Sponsors