Marketing Director

Job Description:

Position Duties:

• Proactively develop marketing strategy that aligns with the credit union Business Plan.
• Develop and execute traditional and digital media strategies, creating campaign advertising budgets.
• Develop a direct marketing strategy that enhances our ability to deliver the right messages at the right time.
• Own the cross-platform member journey, ensuring that the experience is engaging and seamless across devices.
• Manage the day-to-day operations of public facing website, media, merchandising, direct marketing, personalization and analytics.
• Lead, mentor and develop the team, fostering a collaborative environment.
• Establish performance expectations and monitor results. Coach and counsel staff as necessary.
• Provide executive leadership team with ongoing analysis and reports for member acquisition and retention, channel, and Business Plan initiatives.
• Proactively seek new and innovative uses of marketing technology to reach FCU’s target audiences.
• Manage multiple outside vendor relationships, negotiating and implementing services.
• Continuously improve marketing operations process and procedures to drive business efficiency and scalability.
• Be highly communicative and responsive to all stakeholders while managing a large volume of projects.
• Serve on various committees as needed.
• Participate in Marketing staff meetings and attends other meetings, seminars or training.

Skills/ Requirements

• Superb customer service orientation.
• Timely, decisive, accurate and attention to detail.
• Comprehension of data analytics and critical thinking.
• Working knowledge of social media.
• Proficient in MS Office Suite including Word, Excel and PowerPoint.
• Proficient in Adobe InDesign and/or Adobe Photoshop with basic to intermediate design skills.
• Stress management/composure.
• Good listening, effective problem solving and communication skills.
• Honesty and integrity.
• Teamwork.
• Ability to professionally compose own correspondence.
• Ability to motivate staff and provide exceptional leadership,
• Degree in marketing, business or related field.
• Six years related experience and/or training; or equivalent combination of education and experience.

First Credit Union offers a professional, friendly and cohesive working environment while offering competitive pay and great benefits which include:

• Generous Paid Time Off (PTO)
• 11 Paid Holidays
• Medical and Dental Insurance
• LTD/AD&D/Life Insurance
• 401(k) Plan with Company Match plus an additional Retirement Plan funded by FCU.
• Special Recognition Programs
•  Employee of the Quarter
•  Co-worker Recognition Program
•  Anniversary Incentives
• Furthering Education Recognition
• Professional Development Opportunities
• University of First Credit Union
• Opportunity to Advance
• FCU believes in developing their staff to reach their full potential!
• Promoting from within is our preference. We are proud of how many of our staff we are able to promote.
• Great shifts – Monday through Friday only!