Credit Union Advocacy Shows Up Strong at the Oregon Legislative Luncheon

Posted by Pam Leavitt on February 12, 2026

On February 11 in Salem, Oregon credit unions showed up to deliver a clear message: we are present, engaged, and united in protecting the not-for-profit financial cooperative model that serves more than half of Oregonians.

The credit union voice was strong at this year’s Luncheon, with nearly 140 advocates from 32 credit unions coming together to hear from legislators, connect with one another, and share the credit union difference.

And in a legislative environment where conversations around revenue, taxes, and fiscal priorities are intensifying, that visibility matters. Advocates were well-positioned to deliver the message at the Capitol and beyond: credit unions exist to keep people financially stable—especially when costs rise.

That not-for-profit, member-owned structure isn’t just a talking point—it’s the reason credit unions can focus on long-term financial stability for members and communities.

“This luncheon was a valuable opportunity to come together and promote the Credit Union Difference,” said Pamela Leavitt, GoWest’s SVP of Regional Grassroots & Political Advocacy/Legislative Affairs for Oregon. “I’m grateful to everyone who took time away from their credit unions to attend and bring a strong message to Salem: credit unions are not only a critical part of the state’s economy—they are an essential part of the fabric of every community they serve.”

Special Guests, Recognition

Attendees got an update from Oregon Attorney General, Dan Rayfield. In his comments, Rayfield noted the efforts of the Dept. of Justice to create a new consumer protection section, address internet fraud and abuse, and oversee data privacy laws.

Sen. Suzanne Weber and Rep. Ricki Ruiz were presented with Oregon Credit Unions’ Community Impact Award for their efforts to support low-income savings programs. Senator Bruce Starr, the Senate Republican Leader, talked about the efforts of his caucus to focus on the needs of Oregon businesses.

And, Janet Powell, longtime Oregon credit union’s chief of regulation and supervision for the state’s Division of Financial Regulation (DFR) and 2025 Pierre Jay Award (National Association of State Credit Union Supervisors – NASCUS) winner was honored during the program for her lifetime of service and dedication. Over the course of her 33-year career at DFR, Janet demonstrated unwavering integrity and a deep commitment to maintaining a vibrant and safe credit union system for Oregon’s 2.3 million credit union members.

2025 Oregon Top of the Hill Awards

Oregon’s 2025 Top of the Hill credit unions, InRoads Credit Union and Oregon State Credit Union, were also recognized for their leadership in advancing advocacy at both the state and federal levels and for engaging their teams to strengthen the credit union operating environment for members and communities.

Keeping Up the Momentum

The luncheon was a strong reminder that advocacy is not a one-day activity. Credit unions are ready for ongoing engagement—through meetings, conversations, and continued storytelling throughout the session and beyond.