Tucson Federal Credit Union Named Two-Time Finalist in 2025 Luminaries Awards

Posted by Alyse Knudsen on September 8, 2025

Tucson Federal Credit Union has been named a finalist in two categories of the Credit Union Times’ 2025 Luminaries Awards, which celebrate credit unions and their leaders who drive meaningful impact in their communities and across the industry.

TFCU President and CEO Matthew Gaspari is a finalist for Executive Leadership – Credit Union CEO ($1B & Below), honoring his leadership in advancing access, service, and financial wellness for Southern Arizona. In addition, TFCU was selected as a finalist for Excellence in Marketing – Credit Union ($1B & Below), highlighting the credit union’s member-focused marketing that blends digital convenience with authentic community storytelling.

“Being recognized in this way is a profound honor, as it provides an opportunity to acknowledge the entire team. My successes are a direct reflection of the incredible team I have the privilege of working with and their unwavering dedication to our members, our culture, and our collective journey,” said Matthew Gaspari, President and CEO of Tucson Federal Credit Union.

“We are honored to have served our beautiful community since 1937, with our members at the heart of everything we do,” Gaspari continued. “This recognition affirms our commitment to fulfilling our promise of meeting our members where they are without compromising our culture or original mission.”

“After 88 years, our roots in this community are deep. We’ve been here long enough to have heard countless stories, from teachers who were with us at the very beginning to first-time homebuyers and local small-business owners,” added Krystal Adams, Chief Operating Officer. “By listening to their experiences, we’re able to create clear, helpful messages that make managing your money easier. For us, the messaging is critical in that it isn’t just about educating our members about products and services; it’s a partnership rooted in trust and understanding.”

Finalists were selected from a national field of entries by the CU Times editorial team, and the winner in each category will be announced in November during an awards dinner in Orlando, Fla.

Posted in Arizona, Leadership, Regional Member News.