Start Planning Your Experience — MAXX 2025 Agenda Preview!

Posted by Alyse Knudsen on August 7, 2025

Get ready for the biggest credit union gathering in the West! MAXX 2025 is shaping up to be unforgettable — with dynamic speakers, can’t-miss sessions, and next-level networking opportunities.

The GoWest team has spent months curating fresh topics, inviting visionary leaders, and building an agenda that delivers insight, inspiration, and real-world takeaways.

Here’s what’s in store:

• 50+ speakers sharing expertise and big ideas
• 40+ breakout sessions tackling the Credit Union Movement’s most critical issues
• 150+ partners in the high-energy Solutions Marketplace
• Renowned keynote speakers who will challenge and inspire
• The fun and inspiring “A Night of Wonder” CU4Kids Benefit Auction
• The GoWest Awards Dinner & Gala, honoring excellence across the region
• Plus, new interactive experiences designed to connect and energize credit union professionals from across the GoWest footprint and beyond

And that’s just the beginning. Here’s a sneak peek at a few of the sessions on this year’s lineup:

• Flipping the Script: Putting Financial Wellness at the Heart of Member Engagement
• Lending 3.0: Generative AI and the Future of Lending Intelligence
• From Connection to Impact: Building a Stronger Future for Hispanic Communities
• Elevating Cybersecurity: Prioritize What Matters, Invest with Purpose
• Messaging with Meaning: Communicating Credit Union Impact with Clarity and Credibility
• Legislative Lens: Making Your Advocacy Matter
• Stablecoins on the Horizon: What Credit Unions Need to Know Now
• And so much more!

If you haven’t registered for MAXX yet, now is the time. You won’t want to miss out on the best credit union event of the year!

Posted in MAXX, MAXX Keynote Speakers.