Celebrating Excellence in Marketing: Credit Unions Honored at Diamond Awards

Posted by Britt Bonanzino on March 26, 2024

In the ever-evolving landscape of financial services, credit unions continue to stand out for their commitment to members and innovative approaches to marketing.

A collective of credit unions were recognized for their outstanding efforts in marketing at the America’s Credit Unions 2024 CUNA Diamond Awards on March 19, 2024, in Las Vegas.

Credit unions, advertising agencies, and associations submitted a record-breaking 1,451 entries for the prestigious awards. In all, 168 organizations from 44 states including the District of Columbia were selected as winners in 37 categories, representing the best marketing campaigns in the credit union industry during 2023.

Congratulations to all of this year’s winners, including an astounding 21 GoWest Credit Union Association member credit unions across six states!

Annual Reports

• Blue Federal Credit Union
• Credit Union West
• Horizon Credit Union
• TruWest Credit Union

Brand Awareness

• Ironworkers USA Federal Credit Union – CO-CATEGORY’S BEST
• On Tap Credit Union – CO-CATEGORY’S BEST
• OnPoint Community Credit Union

Business Development Efforts

• Ironworkers USA Federal Credit Union – CATEGORY’S BEST

Complete Campaign

• AEA Federal Credit Union (Now Avenir Financial)
• America First Credit Union
• BECU
• Embold Credit Union – CATEGORY’S BEST
• P1FCU
• STCU

Content Marketing

• STCU

Credit, Debit and ATM Card Designs

• Fibre Federal Credit Union
• Ironworkers USA Federal Credit Union
• Mountain America Credit Union

Email – Single or Series

• P1FCU

Internal Marketing Recognition / Incentive Campaign

• America First Credit Union
• Blue Federal Credit Union

Logos

• Blue Federal Credit Union
• Embold Credit Union

Membership Marketing

• Blue Federal Credit Union

Multifaceted (Miscellaneous)

• iQ Credit Union
• P1FCU

One-Time Event

• Meridian Trust Federal Credit Union
• OneAZ Credit Union, TruWest Credit Union, Arizona Federal Credit Union, Landings Credit Union

Ongoing Event

• OnPoint Community Credit Union
• Pima Federal Credit Union
• Rogue Credit Union

Out of Home

• BECU
• On Tap Credit Union
• P1FCU

Partnership, Endorsement or NIL Efforts

• P1FCU

Public Relations Campaign

• OneAZ Credit Union, TruWest Credit Union, Arizona Federal Credit Union, Landings Credit Union

Radio / Streaming Ads – Single or Series

• P1FCU

Re-Brand / New Corporate Identity

• STCU

Segmented Marketing

• Meridian Trust Federal Credit Union

Social Media

• America First Credit Union
• P1FCU

Video Commercial – Single or Series

• America First Credit Union
• Embold Credit Union
• P1FCU
• STCU

Video Non-Commercial – Single

• America First Credit Union
• Mountain America Credit Union
• OnPoint Community Credit Union

Video Non-Commercial – Series

• Mountain America Credit Union

Website

• Idaho Central Credit Union

Carat – For the Greatest Impact

• STCU – CATEGORY’S BEST

Color – For Brilliant Use of Art

• Ironworkers USA Federal Credit Union – CATEGORY’S BEST

Cut – For Most Edgy

• OnPoint Community Credit Union – CATEGORY’S BEST

The full list of winners can be found here.

Photos courtesy of EPNAC.

Posted in Top Headlines.