Senior Digital Channel Specialist
Job Description:
YOU ARE RESPONSIBLE FOR
E-Services
- Provide channel support and consulting on organizational projects that meet the needs of Horizon Credit Union and business partners and relationships.
- Oversees digital banking and other digital products across responsive web and mobile apps for both individual and business members.
- Delivers an exceptional digital product and service experience for our members.
- Helps develop and articulates a clear digital product strategy and roadmap aligned with the Credit Union’s overall business goals and member needs.
- Creates and manages a comprehensive product roadmap that outlines the vision and timeline for digital banking and digital channel product enhancements and new features.
- Assesses value, develop use cases, and prioritize enhancements to ensure work focuses on those with maximum value that are aligned with the product strategy.
- Conducts market research, competitive analysis, and stays updated on industry trends to identify opportunities for product differentiation and improvement.
Member Focus
- Collaborates to build action plans to increase digital channel usage and adoption among our membership and to attract new members.
- Collaborates with marketing for opportunities to cross-sell additional services through the Credit Union’s digital services.
- Educate members and provide banking solutions utilizing product knowledge, service, intuitive sales, and delivery system knowledge in a digital branch environment.
- Engages with user experience and research teams to define and implement member usability testing, concept validation, and co-creation studies to gain insights and identify member needs and solutions.
- Monitors member feedback, behavior, and usage patterns to make data-driven decisions for product enhancements.
- Maps the member journeys to fully understand the member experience and their friction points to make and recommend improvements.
Production
- Responsible for product launch and management through developing project plans, coordinating training needs, marketing needs, communications, and member support efforts to ensure a smooth rollout.
- Actively engage with and lead internal and external resources on implementations, technology releases, upgrades, and user acceptance testing.
- Monitors product performance and key metrics to identifying areas for improvement, optimization and to improve adoption.
- Prepares and presents reports related to operations, technology, service standards and other KPIs compared to best-in-class benchmarks for results reporting and analysis for improvements.
- Iteratively enhance the product based on user feedback, market dynamics, and technological advancements.
- Acts as a point of contact for stakeholders, communicating product vision, progress, and results.
- Collaborate with Vice President of Marketing and Digital Strategy to align product strategy with broader business objectives.
- Assist in responding to internal and external audits, responses, and report-outs related to channel content and oversight.
- Provide support and subject matter expertise to various strategic initiatives as needed and appropriate for assigned channels under management.
- Partner with business lines to research and evaluate new technologies, industry trends, and best practices to satisfy Horizon’s business needs.
Vendor Management
- Communicate system and support challenges with appropriate vendors and track to resolution. Prepare and submit functionality enhancement requests relating to member and channel development.
- Compare vendor service offerings to highlight capabilities, implementation/ongoing costs, implementation/enhancement benefits, revenue and ROI estimates, risk, and resource estimates as well as timelines for implementation and updates.
- Works closely with vendors’ designers to create intuitive and user-friendly digital interfaces that align with customer expectations and our brand identity.
Education & Experience
Bachelor’s degree in Business Management, Technology or related field required. A minimum of three years’ experience in product management, digital channel management, payment systems, or commercial deposit or digital applications required.
Capabilities
- Minimum of two years’ vendor management experience preferred.
- Three years or more of related digital, financial, and technical experience preferred
- Strong understanding of digital banking platforms, mobile applications, online banking, online account opening technology, and related services and technologies.
- Proficiency in using product management tools and analytics platforms.
- Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and communicate complex concepts to non-technical stakeholders.
- Data-driven mindset, with the ability to analyze metrics and customer insights to inform product decisions.
- Awareness of the latest trends and technologies in the mobile UI/UX space.
- Knowledge of user research, usability testing, and user feedback methodologies
- Ability to translate user insights into actionable design improvements.
- Experience with Digital Banking and eServices systems preferred
- Demonstrated project management skills
- Ability to lead and facilitate meetings, vendor interviews and presentations with various size groups; negotiate between all levels of employees and stakeholders of a proposed project for optimum results.
- Ability to read, analyze and interpret data and understand and communicate the information to various teams across the credit union. Effectively present information and respond to questions from management, staff, and members.
