Credit Union:

Red Canoe Credit Union

Region:

Longview, WA

Closing:

2/8/2026

Job Description:

ESSENTIAL JOB FUNCTIONS
·         Key Responsibilities

·         Utilize credit union member data via systems and platforms to develop and maintain member segmentation models and personas that guide marketing and product strategies.

·         Analyze internal and external data to identify opportunities for member engagement, product growth, and market share improvement.

·         Measure and report on campaign performance, product utilization, and ROI across all marketing initiatives.

·         Partner with marketing, product owners, and business intelligence teams to translate insights into actionable strategies.

·         Track key performance indicators (KPIs) related to member behavior, retention, and acquisition.

·         Prepare clear visual dashboards and presentations that communicate insights to leadership and stakeholders.

·         Support predictive modeling and testing strategies to improve targeting and personalization efforts.

·         Assist in maintaining data integrity and ensuring consistent use of data across marketing systems and tools.

·         Stay current on trends in financial services analytics, marketing technology, and member engagement strategies.

 

CRITICAL JOB DUTIES
·         Strong analytical and quantitative skills with the ability to interpret data and translate findings into actionable insights.
·         Proficiency in HubSpot, Strum, Excel and SQL; experience with data visualization tools and marketing automation systems preferred.
·         Understanding of campaign tracking, attribution, and ROI measurement.
·         Excellent communication and storytelling skills, both written and visual.
·         Professional and collaborative, ability to work with several teams and present data to senior leaders.
·         Detail-oriented and self-driven, with a strong sense of curiosity and initiative.

 

BASIC REQUIREMENTS
 
      Success Indicators

·         Accurate and timely delivery of analytics reports and dashboards.

·         Actionable insights that lead to measurable improvements in campaign performance and member engagement.

·         Development of meaningful segmentation and personas that inform marketing strategies.

·         Collaboration effectiveness across departments to enhance data-driven marketing efforts.

 

MINIMUM QUALIFICATIONS
·         Education & Experience

·         Bachelor’s degree in Marketing, Business Analytics, Economics, or years of experience can be substituted for degree

·         3 to 5 years of experience in data analytics, marketing analytics, or a similar role within a financial institution preferred.

·         Experience with member or customer data platforms, CRM systems, or BI tools (e.g., Tableau, Power BI, or similar).

 

JOB RELATIONSHIPS
·         This position reports directly to the Marketing Manager and may have day-to-day, or periodic, contact with employees, senior leadership, management team, board of directors, members, vendor partners, etc.

 

ESSENTIAL MENTAL, PHYSICAL & ENVIRONMENTAL DEMANDS
·         Physical – Office mobility required. Approximately 20% standing, 70% sitting, 10% walking, as need demands. Possess sufficient manual dexterity to skillfully operate standard office equipment including a computer, typewriter, adding machine, facsimile machine, photocopier, and telephone. Other demands include talking, handling & reaching, seeing (corrected vision) and hearing in normal range. A telephone device to enhance hearing will be provided if needed. Occasional light lifting: maximum lift requirement is 30 pounds. Periodic inter-department or interdepartmental access may be required, including for distribution and access to various materials, equipment, meetings, etc. Storage and retrieval of materials, maximum reach required is 84 inches.
·         Mental – Mental effort required involving considerable organization, planning, and analytical efforts with superior communication. General demands include alertness, memory, observation, empathy, ingenuity, learning ability, problem solving, patience, initiative, memory, objectivity, creativity, speaking ability, reading, and writing ability, judgment, persuasiveness, concentration, flexibility, precision, and auditory discrimination.
·         Environmental – Minimum discomfort from heat, dust, air conditioning, noise, including external road noise. Transport within remote department and/or main office/facility may be single or multilevel (as required) including a variety of stairways, elevators, etc. Exposure to computer and other electronic equipment. Lunch/break area exposed to microwave and is in the basement at main office. Facility is 100% free of tobacco smoke.
·         Equipment – Essential equipment used includes, but may not be limited to telephone, personal computer, on-line terminal, calculator, and office security systems. Non-essential equipment generally includes paper shredder, photocopy machine, and facsimile machine.