KEYNOTE — From Pixar to Purpose: The Power of Storytelling with Matthew Luhn
Session Description
What do Toy Story, Up, and Finding Nemo have in common? A master storyteller behind the scenes — and now on the MAXX 2025 mainstage. Join Matthew Luhn, former Pixar writer, director, and creative visionary, for a keynote that will change the way you think about connection, communication, and the member experience.
With more than 25 years of experience bringing unforgettable characters and worlds to life through storytelling, Matthew now helps brands and leaders harness the same magic to inspire action, foster loyalty, and stand out in a crowded market. In this high-energy and eye-opening keynote, you’ll discover how great stories can do more than entertain — they can elevate your brand, align your purpose, and leave a lasting impact.
Whether you’re leading a team, shaping your credit union’s voice, or looking to connect more deeply with your members, Matthew will deliver practical storytelling tools and creative insights that you can use immediately.
Get ready to laugh, reflect, and reimagine what’s possible!
Key Takeaways
- Unlock the power of storytelling to captivate audiences and elevate your brand
- Learn proven storytelling techniques from a Pixar storytelling master
- Transform member engagement with a framework for authentic, memorable stories
Audience/Content Track
- Board of Directors
- CEOs
- Department Heads
- Emerging Leaders
- Executives
- Functional Leaders
- Marketing & PR
- Member Experience
- Leadership
- Strategy
- Young Professionals
Event Date / Time
October 16th from 9 am — 10:30 am
Location
OR Convention Center
Oregon Ballroom
Speakers
Storyteller | Author | Public Speaker
Sponsors
