Summary

Financial stress is often hidden in plain sight. Across our communities, many hardworking households earn too much to qualify for assistance but still struggle to afford basic necessities. The ALICE (Asset Limited, Income Constrained, Employed) Reports (available for Colorado, Idaho, Oregon, and Washington) provide one of the most comprehensive views of financial hardship available today, offering valuable insights into the challenges facing millions of working families.

During this session, credit union leaders will share how ALICE data can be used to better understand member needs, shape financial wellness strategies, guide product development, and strengthen community impact. Attendees will hear real-world examples of how credit unions are leveraging data-driven insights to support financially vulnerable members.

The session will conclude with a practical workshop designed to help participants identify opportunities to apply ALICE data — or similar community-level data — to solve challenges, inform decision-making, and advance member financial well-being.

Key Takeaways

  • Learn to utilize ALICE data to better understand member financial challenges
  • Identify opportunities to strengthen products, programs, and partnerships that support financial well-being
  • Apply data-driven strategies to address local needs and increase community impact

Event Date / Time

October 9th from 1:30 pm — 3:30 pm

Location

Gaylord Rockies in
Cottonwood 4-5