What Credit Unions Can Learn from Alternative Lenders: Lisa Servon from the MAXX 2025 Mainstage

Speaking from the MAXX 2025 mainstage, Lisa Servon challenged credit unions to better understand why the 25 million unbanked and underbanked households in the U.S. often feel that traditional institutions don’t serve them well.

Leading with Clarity in Times of Change: Troy Stang’s Vision at MAXX 2025

Credit union leaders gathered at the MAXX 2025 heard a powerful message from Troy Stang, GoWest’s President and CEO: Bold leadership shines brightest under pressure.

A Dazzling Display of Generosity: CU4Kids Auction Raises $1.53 Million

Credit union leaders and business solutions partners came together under the big top to raise an astounding $1.53 million for Children’s Miracle Network (CMN) Hospitals across the GoWest region.

GoWest’s 2025 Award Winners Announced!

After a record-breaking number of nominations and a competitive review, GoWest is proud to announce the recipients of the 2025 GoWest Awards.  

CNBC’s Ron Insana Shares Economic Insights at MAXX 2025

Credit union professionals at MAXX 2025 gained big-picture insight into the U.S. economy from veteran CNBC financial journalist Ron Insana, who offered what he called a “top-down” view of the forces shaping what’s next.

What To Know Before You Arrive: Fast Check-In + the MAXX App

New this year! A streamlined badge printing process and expanded features in the MAXX app to help you stay organized and connected.

Tips & Tricks to Make the Most of MAXX 2025

To help you plan ahead and avoid last-minute surprises, here are a few important reminders and insider tips to keep in mind before you arrive.

Join the GoWest Foundation at MAXX to Explore Bold Ideas & Lasting Impact

At MAXX 2025, the GoWest Foundation is spotlighting the many powerful ways credit unions create impact across GoWest’s six-state region.

Your Roadmap to MAXX 2025: Preparing for an Unforgettable Experience

To get you ready for an unforgettable experience, we’ve created a handy MAXX 2025 Get-Ready Guide — so you’ll know exactly what to expect.

A Seat at the Table: CDFI Lunch & Learn at MAXX

At this year’s MAXX, CDFI credit unions will have a unique opportunity to come together over lunch for an open, collaborative conversation.

MAXX 2024 Trade Show

Innovation, Networking, and Plenty of Fun at the MAXX Marketplace

More than 175 exhibitors and sponsors will be on hand at the MAXX 2025 GoWest Solutions Marketplace – a one-stop shop for credit union professionals to learn about the latest in cutting-edge services and partnerships.

Powerhouse Sessions Coming to MAXX 2025 in Portland

Preview of some of the dynamic sessions on the agenda that are designed to inspire, inform, and equip credit union professionals for the road ahead.

Pints With Purpose 2025

Pints, Alpacas & Pickles in Portland: “Pints With Purpose” Returns to MAXX

Portland credit unions are upping the ante this year when they host “Pints With Purpose” on Monday, Oct. 13 – the first day of MAXX 2025.

Unlock Your MAXX 2025 Journey with a Scholarship from GoWest Foundation

The GoWest Foundation offers scholarships to support you joining us at MAXX.

MAXX 2025 Awards - Cooperation in Action Finalists

GoWest Awards 2025: Celebrating Cooperation in Action Finalists

This week, finalists in the Cooperation in Action category are highlighted.

MAXX 2025 Awards - Community Impact Finalists

GoWest Awards 2025: Spotlight on Community Impact Finalists

This week, finalists in the Community Impact category are highlighted.

MAXX 2025 Awards - Member Program Finalists

GoWest Awards 2025: Time for Member Program Finalists to Shine

This week, finalists in the Member Program category are highlighted.

MAXX 2025 Awards - Employee Experience Finalists

GoWest Awards 2025: Honoring Excellence in Employee Experience

The Employee Experience award celebrates credit unions that are building strong internal cultures through intentional professional development, supportive environments, and meaningful career growth opportunities.

GoWest Awards Finalists 2025

Cue the Applause! Meet the 2025 GoWest Award Finalists

We are proud to announce the finalists for the 2025 GoWest Awards, which honor credit unions across the region that have made significant contributions to the development and growth of the Credit Union Movement.

The Best and Brightest Are Ready to Shine — Introducing the 2025 YP Leads!

Eighteen rising stars from across the GoWest region have been selected as this year’s YP Leads.

CU4Kids 2025 Champion Child

Hope Under the Big Top: Hazel’s Journey Shows Why CU4Kids Matters

Each year, a very special guest joins us at the gala to share their story. This year, we have the pleasure of hosting Hazel and her family at A Night of Wonder.