MAXX 2024 People Walking

MAXX 2025 Registration Is Open! Early Pricing Through Jan. 15

MAXX is coming to Portland, Ore., on Oct. 13-16, 2025, and now is the best time to register and save on full badge pricing!

2024 GoWest Awards Audience

Meet the 2024 GoWest Award Winners!

After a record-breaking number of nominations and a competitive review, GoWest Credit Union Association proudly announced the winners of the 2024 GoWest Awards on Oct. 16 at the GoWest Awards Dinner & Gala at MAXX 2024.

I'm a Credit Union Advocate T-Shirt Leadership group

Get Your “I’m a Credit Union Advocate” T-shirt Now! Order Deadline Extended

Advocacy to protect and advance the Credit Union Movement is a priority for all of us, and we’re making it easy to show your pride in advocacy with “I’m a Credit Union Advocate” T-shirts.

MAXX Keynote Speakers Informed, Inspired & Ignited Passion for the Credit Union Movement.

The signature event featured more than 70 speakers, 50 content sessions, 120 booths at the Solutions Tradeshow, renowned keynotes, a charitable auction, the GoWest Awards Dinner and Gala, and many exciting new and interactive ways to engage with peers.

MAXX 2024 Auction Bidder

Giddy Up! $1.2 Million raised at CU4Kids Diamond Roundup Benefit Auction

Credit union professionals and business solutions partners came together in Denver on Oct. 15 to raise $1.2 million for Children’s Miracle Network (CMN) Hospitals across the GoWest region.

Oregon Convention Center

MAXX 2025 Is Heading to The Rose City!

MAXX, GoWest’s signature event of the year, is coming to Portland, Ore., on Oct. 13-16, 2025!

John Harwood MAXX 2024

MAXX 2024 Mainstage: John Harwood Reflects on the Unpredictable Electoral Outlook

MAXX 2024 Keynote speaker, John Harwood, reflects on the presidential election and political arena.

Zack Kass MAXX 2024

MAXX 2024 Mainstage: Zack Kass Shares AI’s Beautiful Future

Zack Kass is a self-proclaimed “AI Optimist,” and after seeing his keynote address at MAXX 2024 in Denver on Oct. 16, hundreds of credit union leaders are too.  

Chaunte Lowe MAXX 2024

Chaunte Lowe’s Inspiring MAXX Keynote Address: “Never Get Tired of Doing the Right Thing.”

On the MAXX 2024 mainstage, Chaunte Lowe wove inspired messages in between snapshots of her own remarkable life journey.

Troy Stang MAXX 2024

MAXX 2024 Mainstage: Together, We Can Summit Life’s Highest Peaks

The theme for MAXX’s day one mainstage was “Together We Can Summit Life’s Highest Peaks.”

Rudy Soto MAXX 2024

MAXX 2024 Mainstage: Rudy Soto Encourages CUs to Partner with USDA to Serve Rural Communities 

Rudy Soto remains passionate about meeting the needs of rural communities and says credit unions should leverage the USDA for partnership potential. 

MAXX Check List

Get Prepared for Your Time at MAXX: A Get-Ready Guide

In anticipation of your arrival, we’ve taken out the guesswork on what to expect in our MAXX 2024 Get-Ready Guide. 

MAXX 2024 Keynotes

A Not-To-Be-Missed Line-Up at MAXX 2024

Get ready for an unforgettable time in Denver at MAXX 2024! This year, we have a line-up of keynote speakers, sessions, and special events that are not to be missed. 

MAXX 2023 People Talking

Unlock Opportunities: Connect, Collaborate, and Elevate Your Network at MAXX

Where better to make connections with fellow credit union professionals and partners than at MAXX 2024? GoWest has made it easy to network throughout your time at MAXX.

MAXX 2024 Logo

Experience MAXX at Your Fingertips: Download the GoWest Events App

There will be a lot going on each day so to get the most out of your MAXX experience, download the free GoWest Events App before you arrive and check out all its great features! It’s a great way to be in the know about everything MAXX 2024.

MAXX Diamond Roundup Auction logo

Transform Lives with Every Donation: Join the CU4Kids Diamond Roundup Auction and Make a Difference for Children!

The CU4Kids Diamond Roundup Benefit Auction is just a month away! No matter If you are joining us on Tuesday, Oct. 15 or if you’re hunkered down at home, there are lots of ways to get in on the fundraising action for the Children’s Miracle Network Hospitals. 

MAXX 2023 Roundtable

Circling Success: MAXX Roundtables Bring Leaders Together for Engaging Discussions

Oct. 16 is “Roundtable Day” at MAXX 2024 with six roundtable discussions on the agenda covering a variety of topics that are important to the Credit Union Movement. These roundtable sessions will provide attendees with an opportunity to dive in and be a part of the discussion by sharing their and their credit union’s viewpoints, identifying issues, and helping to develop solutions. 

MAXX Session

Start Planning Your MAXX 2024 Experience: Check Out the Agenda Today!

MAXX is truly an experience for everyone in the credit union community, we will have 80 speakers, 50+ sessions, 150 partners at the Solutions Tradeshow, renowned keynotes, and much more.

MAXX 2024 Gaylord Rockies Resort

MAXXimize Your Experience at the Gaylord Rockies Resort

MAXX 2024 is just a month away! It’s time to start planning your trip to Denver’s beautiful Gaylord Rockies Resort […]

Pints With Purpose MAXX

Pints With Purpose – Join In the Fun at a Special CU4Kids Fundraiser at MAXX!

Credit union chapter leaders from across Colorado are coming together to raise money for Credit Unions for Kids and Children’s Miracle Network Hospitals by hosting Pints with Purpose, an event designed to kick off the GoWest MAXX Conference on Sunday, Oct. 13.

Cooperation in Action Award Finalists 2024

GoWest 2024 Awards: Cooperation in Action Finalists Embody the Spirit of Collaboration

This week, we are highlighting the finalists in the Cooperation in Action category. This award recognizes two or more credit unions, a CU Community or CU Communities, or credit union professionals from separate credit unions, working together in the spirit of cooperation and collaboration, which results in a much greater impact.