Author: Alyse Knudsen

Hughes Federal Credit Union Partners with Banner Health Foundation to Support Young Patients This Back-to-School Season
Hughes Federal Credit Union is partnering with Banner Children’s − Diamond Children’s Medical Center in Tucson, Ariz., to host a school supply drive supporting frequently hospitalized kids.

Connections Credit Union Earns Juntos Avanzamos Designation, Becoming Idaho’s 4th Credit Union in the Network
Connections Credit Union was recently awarded the Juntos Avanzamos Designation by Inclusiv, joining a national movement of over 140 credit unions that have earned this designation.

Cue the Applause! Meet the 2025 GoWest Award Finalists
We are proud to announce the finalists for the 2025 GoWest Awards, which honor credit unions across the region that have made significant contributions to the development and growth of the Credit Union Movement.

The Best and Brightest Are Ready to Shine — Introducing the 2025 YP Leads!
Eighteen rising stars from across the GoWest region have been selected as this year’s YP Leads.

Hope Under the Big Top: Hazel’s Journey Shows Why CU4Kids Matters
Each year, a very special guest joins us at the gala to share their story. This year, we have the pleasure of hosting Hazel and her family at A Night of Wonder.

Start Planning Your Experience — MAXX 2025 Agenda Preview!
Get ready for the biggest credit union gathering in the West! MAXX 2025 is shaping up to be unforgettable — with dynamic speakers, can’t-miss sessions, and next-level networking opportunities.

Your Guide to Looking Magical for a Meaningful Night: What to Wear for “A Night of Wonder”
Guests are encouraged to dress for the occasion — and this year’s auction theme is one for the books.

Go Beyond the Basics: Join GoWest’s BSA Officer Training Sept. 9–10
GoWest’s two-day, virtual BSA Officer Training is a deep-dive experience for those who want to move beyond the slides and into strategy.

Generative AI for Credit Unions and Banks: A Guide to Enhanced Operations and Outcomes
Generative AI is proving to be a powerful tool in many industries. For the financial services industry, especially credit unions and banks, it will be a game-changer.

SELCO Community Credit Union Celebrates Springfield Community as Partner of The Block Party
SELCO Community Credit Unionn has been named the first-ever title sponsor for Springfield’s The Block Party.

Fibre Federal Credit Union Plans New Financial Services Center in Ridgefield, Wash.
Fibre Federal Credit Union shared news about its upcoming expansion of services with a brand-new Financial Services Center in Ridgefield, Wash.

Hillsboro Expansion for OnPoint Community Credit Union in Reed’s Crossing
OnPoint Community Credit Union announced on July 28 that it will open its third branch in Hillsboro, Ore., and its 58th branch overall.

Fitzsimons Credit Union Values Lifelong Learning by Awarding Scholarships to Local Students
Fitzsimons Credit Union believes that education has the power to transform communities and recently shared the 2025 recipients of the Sandra B. Neves Scholarship.

Rethink. Reinvent. Respond: MAXX Mainstage Welcomes Author Lisa Servon
When Lisa Servon takes the MAXX 2025 main stage, she’ll deliver a compelling deep dive into the evolving challenges facing today’s consumers — and the opportunity credit unions have to respond.

Credit Unions Continue to Step into the Media Spotlight Across the GoWest Region
Credit unions in the GoWest region are becoming go-to voices in the media for timely financial insight.

Special Guest Mike Beall Joins GoWest’s Q3 CDFI Roundtable – Aug. 25
The third GoWest CDFI Roundtable of 2025 will be held on Monday, Aug. 25 with special guest Mike Beall, CU Strategic Planning’s Chief Experience Officer

Another ATM Company Shuts Down – What Credit Unions Need to Know
ATM outsourcing and operating company closures serve as a stark reminder of the importance of rigorous due diligence and risk assessment when selecting an ATM services partner.

New CUDEs Find Pride and Purpose in Their Credit Union Journey
In June, 54 credit union leaders from across the U.S., including five from the GoWest region, were designated as Credit Union Development Educators after completing the National Credit Union Foundation’s signature Development Education program.

Peninsula Credit Union President & CEO Jim Morrell Honored with National DEI Leadership Award
Peninsula Credit Union recently shared that CEO Jim Morrell was honored as one of the recipients of the 2025 Maurice R. Smith DEI Leadership Award by the African American Credit Union Coalition.

Premier Member Credit Union and Meritrust Credit Union Announce Merger Approval
Kansas-based Meritrust Credit Union’s membership voted in favor of the proposed merger with Colo.-based Premier Member Credit Union following a membership vote which concluded on July 28, 2025.

Pima Federal Credit Union Awards $10,000 in Scholarships
Pima Federal Credit Union announced that $10,000 in scholarships have been awarded to five outstanding high school graduates through the credit union’s 2025 Education Award Program.