GoWest Solutions Partners with Cyder to Bring Enterprise Loyalty to Credit Unions

Posted by Alyse Knudsen on September 2, 2026

GoWest Solutions has announced a new partnership with Cyder, a fintech company purpose-built to help credit unions create modern, personalized loyalty programs that drive deeper member engagement and long-term growth.

The partnership will introduce Cyder’s innovative loyalty platform to credit unions across the GoWest region, providing access to enterprise-level loyalty capabilities that have historically been difficult or cost-prohibitive for many financial institutions to implement.

As competition for wallet share intensifies and consumer expectations continue to evolve, credit unions are increasingly looking for ways to strengthen relationships with existing members while attracting the next generation of digital-first consumers. Loyalty programs have emerged as a powerful strategy for achieving both objectives, transforming member rewards from a simple marketing initiative into a core component of the entire member journey.

Cyder’s platform is designed specifically for the cooperative financial sector, enabling credit unions to reward financial behaviors such as opening new accounts, increasing product adoption, engaging through digital channels, achieving financial goals, and supporting local businesses. The platform supports more than 100 reward behaviors, allowing credit unions to build personalized member experiences that align with their unique goals and community-focused missions.

Today, Cyder serves more than 1.5 million credit union members across North America and supports institutions of varying sizes, from smaller credit unions to organizations serving hundreds of thousands of members.

“Credit unions have always excelled at building relationships, but member expectations are changing rapidly,” said Lisa Slaymaker, Vice President, Solutions & Partnerships for GoWest Solutions. “Cyder helps credit unions translate their cooperative values into personalized experiences that deliver member value from end-to-end in their credit union journey.”

According to Cyder leadership, the demand for loyalty solutions within the Credit Union Movement continues to accelerate as organizations seek more effective ways to differentiate themselves in an increasingly competitive marketplace.

“We’re seeing a fundamental shift across the industry,” said Will Christodoulou, CTO and Co-Founder of Cyder. “Credit unions recognize that loyalty isn’t just a rewards program — it’s a strategic tool for deepening relationships and creating meaningful connections with members. We’re excited to partner with GoWest Solutions to expand access to enterprise loyalty capabilities and help more credit unions deliver personalized experiences that reflect their mission and values.”

Unlike many traditional loyalty programs, Cyder’s platform was built in collaboration with credit unions and is designed to reinforce the cooperative model by encouraging positive financial behaviors, increasing member participation, and strengthening community connections.

Through the partnership, GoWest Solutions will connect credit unions with Cyder’s customized loyalty strategies that align with their growth objectives while creating more engaging and rewarding member experiences.

As credit unions continue to compete against national banks, fintechs, and digital-first providers, enterprise loyalty solutions are becoming an increasingly important tool for differentiating the member experience and building lasting relationships. Together, GoWest Solutions and Cyder aim to help credit unions leverage loyalty as a strategic advantage, enabling them to be ready for the future in a rapidly evolving financial services environment.

To learn more about how Cyder’s personalized loyalty programs can help your credit union, reach out to the GoWest Solutions team today.

Posted in GoWest Solutions, Top Headlines.