Shape Your Future! Apply Now for YP Leads at MAXX 2025

Posted by Alyse Knudsen on April 2, 2025

If you are ready to elevate your skills, engage with industry leaders, and shape your future, the YP Leads program at MAXX 2025 is for you!

Each year, 18 young professionals are selected to attend MAXX, where they engage in a transformative experience of learning, networking, and professional development. This isn’t just about attending a conference – it’s about stepping into your potential and expanding your impact.

The deadline to apply is June 20.

Eighteen YP Leads (three from each GoWest state) will receive complimentary registration to MAXX 2025 in Portland, Ore., where they’ll attend sessions and events, as well as participate in an orientation with GoWest staff, sharing stories and hearing from an inspiring keynote speaker.

“Meeting and interacting with inspiring keynote speakers provided me with fresh perspectives and motivation. Additionally, the opportunity to interact and build partnerships with vendors has been instrumental in broadening my professional network and enhancing my understanding of the industry. These experiences have collectively enriched my career and fueled my dedication to the credit union movement.” – Clorissa Ritchie, Westerra Credit Union

In addition to attending MAXX, YP Leads benefit from a yearlong mentorship commitment made by a YP Lead Mentor. Collaboratively designed by the mentor and mentee during MAXX, a plan and goals for the year are developed to help the YP Lead advance their role in the Credit Union Movement.

“Mentorship in the YP Leads program isn’t just a checkbox — it’s the heart of this experience,” shared Lexy Strong, GoWest’s Credit Union Communities Manager. “Our mentors are intentional and all-in. They don’t just share advice – they create space for reflection, growth, and real connection. It’s what makes this journey so impactful for everyone involved.”

“The YP Leads helped me learn how to own my voice as a leader even when I didn’t have a leadership title. I’ve learned new skills and built a network that has been beneficial as we look at introducing new products to our members, finding efficiencies in our current procedures, and overall growing the credit union and helping it move forward in our community.” – Eleanor Johnson, CapEd Credit Union

How to Apply

Applicants to the program will be asked to answer a few questions, write a short essay, submit a video, and provide a letter of endorsement from their supervisor or credit union leader. A panel of past YP Leads and Mentors who are passionate about developing future credit union leaders will review all applications, and the 2025 YP Leads Cohort will be selected and announced in July.

If you’re ready to take your credit union career to the next level, submit your application for YP Leads by June 20. Click HERE for more information and to apply!

Posted in MAXX, Top Headlines, Young Professionals.