Celebrating Excellence in Marketing: Credit Unions Honored at Diamond Awards

In the ever-evolving landscape of financial services, credit unions continue to stand out for their commitment to members and innovative approaches to marketing.

A collective of credit unions were recognized for their outstanding efforts in marketing at the America’s Credit Unions 2024 CUNA Diamond Awards on March 19, 2024, in Las Vegas.

Credit unions, advertising agencies, and associations submitted a record-breaking 1,451 entries for the prestigious awards. In all, 168 organizations from 44 states including the District of Columbia were selected as winners in 37 categories, representing the best marketing campaigns in the credit union industry during 2023.

Congratulations to all of this year’s winners, including an astounding 21 GoWest Credit Union Association member credit unions across six states!


Annual Reports


Brand Awareness


Business Development Efforts


Complete Campaign


Content Marketing


Credit, Debit and ATM Card Designs


Email – Single or Series


Internal Marketing Recognition / Incentive Campaign




Membership Marketing


Multifaceted (Miscellaneous)


One-Time Event


Ongoing Event


Out of Home


Partnership, Endorsement or NIL Efforts


Public Relations Campaign


Radio / Streaming Ads – Single or Series


Re-Brand / New Corporate Identity


Segmented Marketing


Social Media


Video Commercial – Single or Series


Video Non-Commercial – Single


Video Non-Commercial – Series




Carat – For the Greatest Impact



Color – For Brilliant Use of Art


Cut – For Most Edgy


The full list of winners can be found here.


Photos courtesy of EPNAC.

Posted in Top Headlines.