Pima FCU Receives Diamond Award for Outstanding Marketing Achievements
Posted by Jennifer Johnson on May 2, 2023
Pima Federal Credit Union, based in Tucson, Arizona, is pleased to announce it is the recipient of a Credit Union National Association Diamond Award.
This prestigious award is presented by the CUNA Marketing and Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 35
categories ranging from advertising to community events and beyond.
Pima Federal won the “One-Time Event” category for the credit union’s 2022 “Great Auto Loan Giveback” campaign. This campaign was developed to give back to their membership at a time when both vehicle and gas prices were on the rise. The grand prize winner walked away with a $25,000 payment made on her truck loan, and five secondary winners will have their auto loan payment made by Pima Federal throughout 2023.
Pima Federal Vice President of Marketing Jennifer Overpeck said, “This campaign was unique for our credit union. Inflation had been rising and we knew we wanted to do something special to give back to our membership and community ahead of the holidays. Announcing the great news to winning members really tugged at our heartstrings. To be able to make such a significant, direct impact on the financial lives of members was truly unforgettable.”
All winners can be viewed on the event’s AdQue Digital Display Systems gallery.