In Sync: Building Strong CEO & Board Partnerships

Join a panel of experienced CEOs and board leaders as they share how they cultivate productive working relationships, maintain accountability, address difficult conversations, and stay aligned on priorities in a rapidly changing environment.

Powering the Next Era of Payments and Member Relationships

Explore the trends transforming the payments landscape and what they mean for credit unions as member expectations evolve from convenience to intelligent, personalized experiences.
This session qualifies for CPE Credit.

The Stories We Tell: Building a Compelling Credit Union Narrative

Join GoWest and other Movement leaders for an engaging conversation about how the credit union narrative has evolved, what consumers think about credit unions today, and where our story needs to go next.
This session qualifies for CPE Credit.

Growing Rural Opportunity: Agricultural Lending, Rural Resilience, and Expanding Access to Capital

This extended breakout workshop brings together experienced credit unions actively engaged in agricultural lending, alongside USDA representatives to provide practical insights and real-world strategies.

Legal Update: Navigating What’s Next (Session B)

Stay ahead of emerging legal risks, regulatory changes, and compliance challenges facing credit unions.
This session qualifies for CPE Credit.

From Insight to Action: Leveraging ALICE Data for Greater Member Impact

Credit union leaders will share how ALICE (Asset Limited, Income Constrained, Employed) Reports can be used to better understand member needs, shape financial wellness strategies, guide product development, and strengthen community impact.
This session qualifies for CPE Credit.

MAXX Block Party: Lunch on the Lawn

Summary  

Inside the Statehouse: Reading the Road Ahead for Policy and Advocacy in the GoWest Region

Join GoWest’s state lobbyists for a fast‑paced tour of the state policy landscapes across our region.

Confidential, Candid, and Constructive: Raising the Quality of Boardroom Dialogue

During this session, participants will learn practical strategies for increasing engagement, asking more effective questions, and reinforcing the board and CEO roles that support healthy governance and long-term organizational success.
This session qualifies for CPE Credit.

Community Through Uncertainty: CDFI Peer Connect

Join colleagues from across the GoWest region for a discussion on how CDFI credit unions have responded to these challenges while continuing to support members and communities.

Legal Update: Navigating What’s Next (Session A)

Stay ahead of emerging legal risks, regulatory changes, and compliance challenges facing credit unions.
This session qualifies for CPE Credit.

Creating Pathways to Capital: Washington’s Small Business Resiliency Lending

Explore how the Small Business Resiliency Loan pilot program was developed, the impact it has had on participating communities, and how the collaborative model has inspired new credit union approaches to serving small businesses.

Future-Ready Talent: Trends Shaping the Credit Union Workforce Presented by the GoWest Talent Development Advisory Group

Join the GoWest Talent Development Advisory Group for a forward-looking conversation on the workforce trends, succession strategies, and leadership development practices helping credit unions prepare for the future.

Mainstage: Radical Candor: Build a Kickass Team

Join bestselling author and leadership expert Kim Scott as she brings her acclaimed Radical Candor framework to the MAXX mainstage.

Registration Desk Open

Start your day the right way — with breakfast and big ideas. Fuel up and mingle with peers before a day of inspiration and connection.

Breakfast

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CU4Kids Moonlight and Miracles Auction Dinner

Step into an unforgettable celestial celebration where shimmering lights glow, constellations guide the way, and the spirit of giving shines brighter than ever — all in support of the 11 Children’s Miracle Network Hospitals in the GoWest region!
This is a separate ticketed item.

CU4Kids Moonlight and Miracles Auction Reception

Before the bidding begins, join us for an exclusive pre-auction reception that sets the stage for an unforgettable evening.
This is a separate ticketed item.

GWLN Sister Society Leadership Exchange

Whether you’re already leading a Sister Society or looking to get more involved, you’ll leave with practical ideas, meaningful connections, and inspiration to make an even greater impact.

The Next Generation of Member Growth: What Gen Z & Millennials Want

This interactive session will explore how credit unions are successfully earning the trust, attention, and loyalty of younger consumers through innovative products and services and authentic engagement using “finfluencers” and social media.
This session qualifies for CPE Credit.

Cross Functional & Peer Risk Oversight: Lessons from the Front Lines

This interactive panel and roundtable session will explore how credit unions are identifying, assessing, and managing both current and emerging risks while balancing innovation, compliance, and member value.
This session qualifies for CPE Credit.