Archives
Creating Pathways to Capital: Washington’s Small Business Resiliency Lending
Explore how the Small Business Resiliency Loan pilot program was developed, the impact it has had on participating communities, and how the collaborative model has inspired new credit union approaches to serving small businesses.
Future-Ready Talent: Trends Shaping the Credit Union Workforce Presented by the GoWest Talent Development Advisory Group
Join the GoWest Talent Development Advisory Group for a forward-looking conversation on the workforce trends, succession strategies, and leadership development practices helping credit unions prepare for the future.
Mainstage: Radical Candor: Build a Kickass Team
Join bestselling author and leadership expert Kim Scott as she brings her acclaimed Radical Candor framework to the MAXX mainstage.
Registration Desk Open
Start your day the right way — with breakfast and big ideas. Fuel up and mingle with peers before a day of inspiration and connection.
CU4Kids Moonlight and Miracles Auction Dinner
Step into an unforgettable celestial celebration where shimmering lights glow, constellations guide the way, and the spirit of giving shines brighter than ever — all in support of the 11 Children’s Miracle Network Hospitals in the GoWest region!
This is a separate ticketed item.
CU4Kids Moonlight and Miracles Auction Reception
Before the bidding begins, join us for an exclusive pre-auction reception that sets the stage for an unforgettable evening.
This is a separate ticketed item.
GWLN Sister Society Leadership Exchange
Whether you’re already leading a Sister Society or looking to get more involved, you’ll leave with practical ideas, meaningful connections, and inspiration to make an even greater impact.
The Next Generation of Member Growth: What Gen Z & Millennials Want
This interactive session will explore how credit unions are successfully earning the trust, attention, and loyalty of younger consumers through innovative products and services and authentic engagement using “finfluencers” and social media.
Cross Functional & Peer Risk Oversight: Lessons from the Front Lines
This interactive panel and roundtable session will explore how credit unions are identifying, assessing, and managing both current and emerging risks while balancing innovation, compliance, and member value.
Building What Outlives You: A Board Governance Roundtable
This session explores the ripple effect of board leadership through real stories from across the Credit Union Movement.
CEO Roundtable: Connection & Collaboration
Bring your perspective to an exclusive CEO roundtable exploring the opportunities, challenges, and advocacy priorities that will shape the future of the Movement.
Fintech Pitch Challenge: The Next Big Ideas in Financial Services (Session 2)
Fintech Pitches, a new breakout series debuting at MAXX 2026, brings together 10 emerging fintech companies for a fast-paced showcase of innovative solutions — one of which will be voted MAXX 2026 Fintech Pitches Best of Show.
Culture Isn’t Magic: It’s Built by Design
In this engaging and practical session, attendees will be challenged to stop thinking of culture as something that simply “happens” and start treating it as a system that can be intentionally designed, reinforced, and sustained.
Regulator Dialogue (AZ, CO, NCUA)
Financial regulation impacts all aspects of credit union operations. Hear from your state’s financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication.
Economic Outlook and Critical Issues Shaping Credit Union Performance
Take an in-depth look at the forces influencing the economy today, including employment trends, housing market dynamics, consumer spending patterns, credit demand, and the impacts of interest rate movements on lending, investments, and earnings.
Scaling Impact Through Credit Union Housing Collaborations
Join credit union leaders from East Idaho, Tucson, and Colorado as they share how collaborative partnerships are expanding access to attainable homeownership through Welcome Home and other innovative mortgage programs tailored to their communities’ needs.
Fintech Pitch Challenge: The Next Big Ideas in Financial Services (Session 1)
Fintech Pitches, a new breakout series debuting at MAXX 2026, brings together 10 emerging fintech companies for a fast-paced showcase of innovative solutions — one of which will be voted MAXX 2026 Fintech Pitches Best of Show.
Navigating Through Disruption: A Leadership Playbook for Change
Drawing from TruStage’s recent Political, Economic, Social, Technology, and Industry analysis, explore the most significant trends impacting credit unions today and in the years ahead.
People Helping People, Digitally: How the Intelligence Layer Will Transform Member Acquisition and Relationship Depth
As digital expectations continue to rise, credit unions have an opportunity to combine technology with their greatest strengths: trust, relationships, and a commitment to serving members.