Storytelling With Purpose
Storytelling With Purpose
This award recognizes a credit union — or collaboration of credit unions — that has demonstrated leadership in storytelling and media engagement that strengthens understanding of the Credit Union Difference and highlights the distinct value of our cooperative model.
Qualifications:
- Currently a GoWest-affiliated credit union (collaborative entries encouraged; one entry per credit union per category).
- The initiative or campaign must have taken place in the past 18 months.
- Demonstrates strategic messaging that elevates understanding of credit unions.
- Shows measurable results in awareness, engagement, and media coverage.
