Events

MAXX is where credit unions come together to innovate, celebrate, and impact the future of the Credit Union Movement.

We are headed to Portland for the biggest credit union event in the West! Join over a thousand credit union professionals to network, learn from renowned industry leaders, engage with cutting-edge solutions, and experience the must-attend signature event that inspires and elevates you!

Exhibitors & sponsors can begin moving into the Oregon Convention Center at 9 a.m. and have until 3 p.m. to complete their setup.

This 2-hour masterclass will explore the most pressing threats facing credit unions today. Attendees will gain actionable strategies to strengthen defenses, foster cross-functional collaboration, and build a culture of security that protects members and preserves trust. Session qualifies for CPE Credit.

This interactive 2-hour masterclass, led by DDJ Myers, goes beyond theory to explore the practical practices that foster strategic acumen across your credit union, while also tying in the critical role of succession planning in sustaining that growth. Session qualifies for CPE Credit.

This 2-hour masterclass is designed for leaders at every level — emerging, executive, and board — who need actionable insights to navigate the complex intersection of finance, regulation, and technology in 2025. Session qualifies for CPE Credit.

Whether you’re shaping strategy, stewarding assets, or preparing your credit union for what’s next, this keynote offers timely insight from one of the most trusted voices in financial journalism. Keynote

Get ready to be challenged, inspired, and reenergized as Lisa shares practical insights and a compelling vision for credit unions ready to break the mold and lead the future of financial well-being. Keynote

In a panel discussion during the session, credit union marketing leaders will share their credit unions' journeys when rebranding, offering unique perspectives on what drives a successful transformation, how to align brand identity with evolving member needs, navigating internal buy-in and external rollout, and more. Session qualifies for CPE Credit.

This session explores key trends including tariffs, embedded finance, EV lending, and outsourcing models, paired with fresh approaches to stay ahead. Session qualifies for CPE Credit.

Financial regulation impacts all aspects of credit union operations. Hear from your state's financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication. Session qualifies for CPE Credit.

This session moves beyond theory to showcase implementations that enhance rather than replace the human touch that differentiates credit unions. Session qualifies for CPE Credit.

This session explores five practical shifts to help managers lead through chaos to help create clarity, empathy, and confidence. Session qualifies for CPE Credit.

This insightful session will delve into the rapidly evolving payments ecosystem and the crucial role of trust in today's digital world. Session qualifies for CPE Credit.

The lending industry is undergoing a fundamental transformation. While improved underwriting and fraud solutions have streamlined front-end processes, lending intelligence powered by generative AI represents the next wave of innovation. Session qualifies for CPE Credit.

Whether you’re exploring AI for the first time or refining your digital member experience, this session will offer insights to help you move forward confidently, with a focus on control, trust, and tangible results. Session qualifies for CPE Credit.

This session offers a timely and insightful look at the economic forces and financial market dynamics currently shaping the credit union operating environment. Session qualifies for CPE Credit.

Stay informed on the latest legal and regulatory developments impacting credit unions. Session qualifies for CPE Credit.

Flipping the script offers an opportunity to not only reimagine your financial education and community engagement efforts but also to turn passive members into passionate brand ambassadors and credit union advocates. Session qualifies for CPE Credit.

Exhibitors and sponsors can begin moving out of the Exhibit Hall approximately 2 p.m. and have until 5 p.m. to complete the move-out. Early takedown will incur a $1,000 fine; see exhibitor terms and conditions for more information. 

Come ready to share your experiences, ask questions, and connect with others passionate about building inclusive, people-first workplaces across the credit union movement.

Whether you’re updating an existing plan or starting from scratch, this roundtable offers a collaborative space to ask questions, share boardroom experiences, and leave with practical ideas you can bring back to your governance table.

This session is designed to foster open dialogue, provide real-time insights, and create space for peer-to-peer learning around the most pressing regulatory challenges facing our industry.

Flipping the script offers an opportunity to not only reimagine your financial education and community engagement efforts but also to turn passive members into passionate brand ambassadors and credit union advocates.

Come ready to share your experiences, ask questions, and connect with others passionate about building inclusive, people-first workplaces across the credit union movement.

This roundtable will explore the pivotal moment we're in, the reputational opportunity facing us, and how to elevate your messaging beyond headlines to focus on what truly sets credit unions apart — their member-first mission and measurable community impact.

Before the bidding begins at A Night of Wonder, join us for an exclusive pre-auction reception that sets the stage for an unforgettable evening.

Raise your paddle high as we bring the magic of the circus to life. Imagine an enchanting evening where carnival lights dance, ringmasters lead the show, and the spirit of giving takes center stage – all in support of the 11 Children’s Miracle Network Hospitals in the GoWest region!

What if your smallest actions shaped the entire culture? In this TED Talk–style presentation, we’ll explore The Ripple Effect — a mindset rooted in awareness, intention, and everyday impact.

Whether you're leading a team, shaping your credit union's voice, or looking to connect more deeply with your members, Matthew will deliver practical storytelling tools and creative insights that you can use immediately. Keynote

Financial regulation impacts all aspects of credit union operations. Hear from your state's financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication. Session qualifies for CPE Credit.

This session will delve into the ever-changing world of cybersecurity to help you understand the risks and where you should be investing.

This session, presented by WECU's Chief Marketing Officer, offers a candid, real-time look at how one credit union is rethinking its youth strategy in response to Gen Z and Gen Alpha behaviors, shifting family dynamics, and evolving expectations.

This session cuts through the noise to focus on 10 essential financial and ratio categories every credit union leader should understand, regardless of role, asset size, or market. Session qualifies for CPE Credit.

Join fellow CDFI credit unions for a collaborative lunch focused on emerging opportunities, strategy shifts, community impact, and bold ideas.

This engaging session brings you behind the scenes with a panel of elected officials who will share how advocacy shapes their decisions, what communication tactics resonate most, and why grassroots involvement is critical.

In this session, hear from leaders at OnPoint and INCIGHT as they share the story of their collaborative partnership, the evolution of OnPoint’s community workshop series, and how INCIGHT’s engagement has sparked awareness, innovation, and inclusive action across the organization.

During the workshop, participants will explore how to identify key roles, align succession with strategic goals, and create meaningful development plans for employees at all levels.

Join an inspiring session exploring how the Juntos Avanzamos Pacific Northwest Chapter is transforming meaningful connections into powerful collective action.

GoWest Credit Union Association is proud to celebrate the professionals, volunteers, and credit unions that have made outstanding contributions to the development and growth of the Credit Union Movement. 

Alongside your credit union peers, you’ll explore the future of the branch, digital transformation while driving growth, and staying relevant now and in the future. Sessions will feature guest speakers from the industry, panel discussions, strategic thinking skill building, and facilitated roundtable discussions.

This session connects commercial lending and business service leaders to discuss treasury services, business lending programs, and strategies to strengthen relationships with small business and commercial clients.

The Council provides opportunities to meet with counterparts from other credit unions, discuss upcoming regulatory changes, and devise strategies to implement them. Members benefit from the collective intelligence of compliance peers, all working to create best practices for credit unions.