Voices That Inspire Action: GoWest Awards 2026 Storytelling with Purpose Finalists

The Storytelling With Purpose award recognizes a credit union that has demonstrated exceptional leadership in storytelling, media engagement, and public messaging to elevate understanding of the Credit Union Difference.

The Stories We Need to Tell: How Red Rocks Credit Union Makes Storytelling Intentional

Credit unions have a story to tell. The challenge, according to Darius Wise, President and CEO of Red Rocks Credit Union, is that the industry hasn’t always been very good at telling it.